DUBLIN--(BUSINESS WIRE)--The "Digital Advertising Global Market Report 2020-30: COVID-19 Growth and Change" report has been added to ResearchAndMarkets.com's offering.
This report provides strategists, marketers and senior management with the critical information they need to assess the global digital advertising market.
This report focuses on digital advertising market which is experiencing strong growth. The report gives a guide to the digital advertising market which will be shaping and changing our lives over the next ten years and beyond, including the markets response to the challenge of the global pandemic.
The global digital advertising market is expected to increase from $160.7 billion in 2019 to $169.7 billion in 2020 at a compound annual growth rate (CAGR) of 5.57%. The slowed growth is mainly due to the COVID-19 outbreak that has led to restrictive containment measures involving social distancing, remote working, and the closure of industries and other commercial activities resulting in operational challenges. The entire supply chain has been disrupted, impacting the market negatively. The market is then expected to recover and reach $237.5 billion in 2023 at a CAGR of 11.87%.
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North America was the largest region in the digital advertising market in 2019. Asia-Pacific is expected to be the fastest-growing region in the forecast period.
The digital advertising market covered in this report is segmented by platform into mobile ad (in-app and mobile web); desktop ad; digital tv; others. It is also segmented by ad format into digital display ad (programmatic and non-programmatic transactions); internet paid search; social media; online video; others and by industrial vertical into media and entertainment; consumer goods & retail industry; banking, financial service & insurance; telecommunication & IT sector; travel industry; healthcare sector; manufacturing & supply chain; transportation and logistics; energy, power, and utilities; others.
The growing use of ad blockers is expected to hinder the global digital advertising market. Most internet users do not prefer ads as they are not interested in the ad content and block these ads. According to the Global Ad Blocking Behavior report 2019 by Social Media Today LLC, among all internet users, around 30% now use ad blockers to cut down the interruptive and deceptive promotions that are seen online. This is becoming a constraint to the advertisers in reaching their audience and promoting their business. Therefore, the rise in the use of ad blockers is expected to limit the market growth.
Technological advancements such as AR (Augmented Reality) are a major trend gaining popularity in the global digital advertising market. These days, advertisers have adopted augmented reality in their advertising strategies to enhance the user experience. For instance, in 2018, Snapchat, a pioneer in AR ads, started giving consumers the option to display items in a "real-life" environment. These augmented reality ads increase the interaction of the viewer and create a more memorable user experience. AR ads are more than informative as people will have the ability to interact with the content rather than just viewing it.
Key Topics Covered:
1. Executive Summary
2. Digital Advertising Market Characteristics
3. Digital Advertising Market Size and Growth
3.1. Global Digital Advertising Historic Market, 2015 - 2019, $ Billion
3.1.1. Drivers of the Market
3.1.2. Restraints on the Market
3.2. Global Digital Advertising Forecast Market, 2019 - 2023F, 2025F, 2030F, $ Billion
3.2.1. Drivers of the Market
3.2.2. Restraints on the Market
4. Digital Advertising Market Segmentation
4.1. Global Digital Advertising Market, Segmentation by Platform
4.2. Global Digital Advertising Market, Segmentation by Ad Format
4.3. Global Digital Advertising Market, Segmentation by Industrial Vertical
5. Digital Advertising Market Regional and Country Analysis
5.1. Global Digital Advertising Market, Split by Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
5.2. Global Digital Advertising Market, Split by Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
Companies Mentioned
- Google Ads
- Alibaba
- Amazon
- Baidu
- Tencent
- Microsoft
- Verizon
- Sina
- LinkedIn Corporation
- Yahoo! Inc.
- Conversant
- Dentsu Aegis Network
- Accenture Interactive
- PwC Digital Service
- IBM iX
- Web Net Creatives
- iProspect
- WebFX
- Disruptive Advertising
- Thrive Internet Marketing Agency
- Topspot Internet Marketing
- PBJ Marketing
- Adster Creative
- Boostability
- 97 Switch
- Youtube
For more information about this report visit https://www.researchandmarkets.com/r/6x17i0
