MIRAMAR, Fla.--(BUSINESS WIRE)--BetterNOI—the residential real estate industry’s leading Software-as-a-Service (SaaS) platform aimed at improving the bottom line for multifamily owners with greater efficiency, accountability, and transparency—today announced the launch of two new products, EnGauge and Reputation Management. EnGauge, the residential real estate industry’s leading software product to create increased engagement in your website, and Reputation Management, the industry’s state-of-the-art product for managing your property or entire portfolio’s public image, allow BetterNOI’s client base in excess of 1,000 owners and property managers to improve the net-operating-income (NOI) of their more than 1.4 million residential units across the country.
“The market has never been more dynamic, underpinning our mission at BetterNOI to build the software that drives growth and stabilizes today’s residential real estate owners’ buildings or portfolios,” said Timothy Fortner, CEO and Founder of BetterNOI. “As we continue to evolve to best meet the ever-changing needs of today’s residents, EnGauge and Reputation Management enhance our core platform to provide leasing agents with the tools they need to target meaningful leads and protect their properties’ overall public image.”
Capturing the active click-by-click movements of website visitors, EnGauge ensures leasing agents can better identify qualified leads, convert traffic into applicants, and transform their websites into highly optimized marketing tools. Additionally, leasing agents are able to benchmark their performance against BetterNOI’s client base, offering in-depth insights into the entire market’s leasing activity including statistics, trends and outlooks. For prospective residents, it allows them to pre-qualify, request and schedule tours and connect with neighborhood offerings from dining to activities. EnGauge ensures that a prospective tenant is solely engaging with properties they qualify for, saving them time and money in their home search. EnGauge redefines the traditional “Contact Us” form, driving meaningful interactions and cultivating accurate data to take the guesswork out of converting clicks to leases. On average, EnGauge users spend five more minutes on a property’s website than the traditional site.
“BetterNOI has proved to be an invaluable resource for managing the full lifecycle of our residents since we onboarded in 2015,” said Dina Rancourt, Executive Vice President of Asia Capital Real Estate. “The addition of EnGauge not only enables us to pinpoint viable prospective residents in a more efficient manner, but simultaneously compares our leasing activity to the broader market. Amid today’s unprecedented conditions, BetterNOI’s EnGauge allows us to remain competitive.”
Through Reputation Management, today’s owners and property managers can populate their building’s Google, Yelp, Facebook and Apartment.com reviews, positive and negative, into their core BetterNOI dashboard. It makes managing their global online presence easy. In one centralized place, an owner’s team can respond to all their reviews regardless of platform, ensuring they never pile up or get lost in the shuffle.
“The online reputation of our buildings are heavily informed by past and current residents’ reviews, which directly correlate to our success acquiring and retaining residents,” said Benji Alday, Regional Vice President of Strategic Management Partners. “With Reputation Management, we’re able to view each and every comment, ranking and feedback in the BetterNOI’s platform we already know and love. This makes our response times exponentially faster and more manageable.”
BetterNOI’s data-rich tools drive financially savvy solutions, helping to reduce multifamily property losses, increase revenue, and inform actionable changes that increase net-operating-income (NOI) for multifamily properties or portfolios. BetterNOI is powered by the data required to manage the entire lifecycle of multifamily residents, from qualified lead to lease. The additions of EnGauge and Reputation Manager further bolster BetterNOI’s offerings, enhancing the NOI of its ever-growing client roster.
BetterNOI is the residential real estate industry’s leading Software-as-a-Service (SaaS) management platform aimed at improving your bottom line with greater efficiency, accountability, and transparency. Its state-of-the-art software products and services focused on marketing, application and lease execution, resident retention and engagement, and financials, capture and analyze data to optimize your portfolio. More than 1.4 million residential units across the country, including in Atlanta, Chicago, Dallas, Florida, Houston, Minneapolis, and Philadelphia, are managed on the BetterNOI platform. Its user base includes thousands of owners and property managers such as notable industry players, Timberland Partners, City Gate Property Group, First Communities, Mayfair Management Group, Hunt Military Communities, McCormack Baron Management, and Strategic Management Partners. To learn more about BetterNOI, and to see its open roles, visit www.betternoi.com.