Empower Retirement Adds PGA Tour Champion Brendon Todd to Roster

GREENWOOD VILLAGE, Colo.--()--Empower Retirement, the nation’s second-largest retirement services provider,1 today announced its sponsorship of PGA Tour champion Brendon Todd.

The 35-year-old from Pittsburgh, Pennsylvania, turned pro in 2007 and has had three PGA Tour victories, including two back-to-back wins in 2019 at the Bermuda Championship and the Mayakoba Golf Classic.

“Brendon has proven that strong work ethic and focus pay off,” said Edmund F. Murphy III, Empower Retirement President and CEO. “We are excited to partner with a true grit player like Brendon, and we are looking forward to watching his career and cheering him on.”

The partnership with Todd includes various engagement and social opportunities with Empower clients and partners. The Empower logo will appear on Todd’s shirt throughout the PGA Tour season.

“Brendon Todd has such a great story of perseverance from his high school days of playing against PGA Tour pro Webb Simpson in Raleigh, North Carolina, to winning back-to-back PGA Tours in 2019,” said Stephen Jenks, Chief Marketing Officer for Empower Retirement. “He will be a fantastic brand ambassador who has put in hard work and stayed focused on his goals — those are characteristics we believe in at Empower.”

Empower has had a multi-year marketing partnership with PGA Tour player Webb Simpson since 2018. The new sponsorship with Todd builds on Empower’s sports marketing investments. This month Empower announced a partnership with LPGA Tour Champion Cheyenne Knight. Empower also has a sponsorship deal with PGA Tour golfer Brendan Steele.

Empower has made investments with NFL teams and a Major League Soccer team in markets where Empower has a large concentration of associates and customer base. In 2019 Empower entered into a 21-year agreement with the Denver Broncos for the naming rights to Empower Field at Mile High.

Empower’s expanded sports marketing program complements the company’s national TV advertising campaign that was launched in 2020 to continue to build brand awareness across audience segments.

About Empower Retirement

Headquartered in metro Denver, Empower Retirement administers approximately $710 billion2 in assets for more than 9.4 million retirement plan participants as of Sept. 30, 2020.3 It is the nation’s second-largest retirement plan recordkeeper by total participants.1 Empower serves all segments of the employer-sponsored retirement plan market: government 457 plans; small, midsize and large corporate 401(k) clients; non-profit 403 (b) entities; private-label recordkeeping clients; and IRA customers. Personal Capital, a subsidiary of Empower Retirement, is an industry-leading hybrid wealth manager that currently manages more than $16 billion in assets virtually delivered from offices across the U.S. For more information please visit empower-retirement.com and connect with us on Facebook, Twitter, LinkedIn and Instagram.

1 Pensions & Investments 2020 Defined Contribution Survey Ranking as of April 2020.
2 As of September 30, 2020. Information refers to the business of Great-West Life & Annuity Insurance Company and its subsidiaries, including Great-West Life & Annuity Insurance Company of New York and GWFS Equities, Inc. GWLA’s consolidated total assets under administration (AUA) were $709.9B. AUA is a non-GAAP measure and does not reflect the financial stability or strength of a company. GWLA’s statutory assets total $54.8B and liabilities total $51.8B. GWLANY statutory assets total $1.69B and liabilities total $1.57B.
3 As of September 30, 2020.

Contacts

Empower Retirement:
Stephen Gawlik, Stephen.Gawlik@empower-retirement.com, 617-417-4408
Monica Mendoza, Monica.Mendoza@empower-retirement.com, 719-373-2460

Release Summary

Empower Retirement inks sponsorship deal with PGA Tour Champ Brendon Todd.

Contacts

Empower Retirement:
Stephen Gawlik, Stephen.Gawlik@empower-retirement.com, 617-417-4408
Monica Mendoza, Monica.Mendoza@empower-retirement.com, 719-373-2460