LONDON--(BUSINESS WIRE)--The programmatic advertising spending market is expected to grow by USD 148.53 billion during 2020-2024, according to Technavio. The report offers a detailed analysis of the impact of the COVID-19 pandemic on the programmatic advertising spending market in optimistic, probable, and pessimistic forecast scenarios.
Enterprises will go through the Response, Recovery, and Renew phases. Download a Free Sample Report on COVID-19
The programmatic advertising spending market will witness a neutral impact during the forecast period owing to the widespread growth of the COVID-19 pandemic. As per Technavio’s pandemic-focused market research, market growth is likely to increase as compared to 2019.
With the continuing spread of the novel coronavirus pandemic, organizations across the globe are gradually flattening their recessionary curve by leveraging technology. Many businesses will go through response, recovery, and renewal phases. Building business resilience and enabling agility will aid organizations to move forward in their journey out of the COVID-19 crisis and towards the Next Normal.
This post-pandemic business planning research will aid clients to:
- Adjust their strategic planning to move ahead once business stability kicks in.
- Build Resilience by making effective resource and investment choices for individual business units, products, and service lines.
- Conceptualize scenario-based planning to mitigate future crisis situations.
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Key Considerations for Market Forecast:
- Impact of lockdowns, supply chain disruptions, demand destruction, and change in customer behavior
- Optimistic, probable, and pessimistic scenarios for all markets as the impact of pandemic unfolds
- Pre- as well as post-COVID-19 market estimates
- Quarterly impact analysis and updates on market estimates
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Related Report on Communication Services Includes:
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Global In-Game Advertising Market - Global in-game advertising market segmentation by platform (mobile, computing, and console) and geography (APAC, Europe, MEA, North America, and South America). Click Here to Get an Exclusive Free Sample Report
Major Three Programmatic Advertising Spending Market Participants:
Adobe Inc. operates its business through segments such as Digital Media, Digital Experience, and Publishing. The company offers programmatic advertising through TubeMogul, a leading independent software platform that enables brands and agencies to plan, buy, measure, and optimize their global advertising.
Alphabet Inc. operates its business through segments such as Google and Other bets. The company offers programmatic advertisement solutions through its subsidiary DoubleClick.
Amazon.com Inc. operates its business through segments such as North America, International, and Amazon Web Services. The company offers programmatic advertising solutions under Amazon DSP.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Get report snapshot here to get detailed market share analysis of market participants during COVID-19 lockdown: https://www.technavio.com/report/programmatic-advertising-spending-market-industry-analysis
Programmatic Advertising Spending Market 2020-2024: Segmentation
Programmatic advertising spending market is segmented as below:
- Open Auction
- Automated Guaranteed
- Unreserved Fixed-rate
- North America
- South America
The programmatic advertising spending market is driven by high penetration of digital advertising. In addition, other factors such as growing adoption of programmatic advertising in South America and APAC are expected to trigger the programmatic advertising spending market toward witnessing a CAGR of almost 21% during the forecast period.
Get more insights about the global trends impacting the future of the programmatic advertising spending market, Request Free Sample @ https://www.technavio.com/talk-to-us?report=IRTNTR45883
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.