Winning by Design Expands Enterprise Services With the Appointment of Megan Heuer as Managing Director

Former VP Research at Sirius Decisions and Forrester will help the firm expand its capabilities and support for the needs of larger companies

MOUNTAIN VIEW, Calif.--()--The leader in transforming and scaling revenue organizations, Winning by Design, continues its expansion plan by appointing Megan Heuer as Managing Director, serving clients globally.

Megan adds deep expertise across the revenue team functions of sales, marketing and customer success. Her focus areas include account based marketing, demand generation, customer experience, marketing strategy and planning, sales enablement, measurement, and marketing and sales alignment. This move will continue to expand Winning by Design’s metrics-based Sales as a Science (SaaS) framework and remote selling approach to customers who want to update their marketing and customer success teams to support a new selling model.

"We are thrilled to have Megan join Winning by Design and extend our talent lineup. She brings a wealth of experience in supporting the unique needs of enterprise clients in all aspects of GTM strategy. Her strength and thought leadership applied to build our Account Based and Customer Experience practices will be invaluable in scaling our full GTM model approach,” says Shari Johnston, Marketing practice lead at Winning by Design. “Megan’s passion for driving customer impact and deep expertise in a science-driven revenue model is a perfect fit for Winning by Design.”

Businesses around the world are dealing with changes to the customer journey and their target markets due to the coronavirus pandemic. This shift means that companies need to modernize their go-to-market strategies and tactics.

“Now is a moment of great opportunity for revenue teams to adapt and update how they engage customers before and after they buy, but they’re not always sure how to do it,” says Heuer. “The data-driven approach from Winning by Design is the ideal foundation for companies to make critical changes to go-to-market teams and set themselves up for success in any market conditions.”

Heuer has spent more than 20 years as a growth leader in B2B industry and professional services roles, building deep expertise in driving growth through exceptional customer experiences and data-driven strategies.

Heuer’s impressive career includes the following pivotal roles:

  • Vice President of Research at Sirius Decisions (acquired by Forrester in 2019), leading a team of more than 80 analysts and editorial professionals serving 17 different B2B roles across sales, marketing, customer and product functions
  • Founder of the Account Based Practice at Sirius Decisions
  • VP Marketing at Engagio
  • Consulting roles at Gartner, Satmetrix and The Peppers and Rogers Group

With this latest expansion for Winning by Design, business-to-business companies globally will have access to a wide range of services to help increase their pipeline creation, improve their marketing lead quality, and achieve sustainable growth with stronger customer relationships. These services include:

  • Account-based strategies for aligning sales and marketing around an account approach
  • Account-based playbooks to build pipeline and revenue
  • Customer expansion playbooks for sustainable growth models
  • Digital marketing playbooks to increase top of funnel demand

About Winning by Design

We help our clients design, build, and scale their revenue organizations, specializing in enabling marketing, sales and customer teams to succeed with remote selling and asynchronous strategies. Our roots come from advising and collaborating with high-growth SaaS companies, and we apply those best practices more broadly to help B2B companies and global enterprise organizations achieve sustainable growth.

Trusted by 500+ organizations around the world, we’re known for our foundation of scientific frameworks – instilled into GTM teams through playbook/process design, interactive training, and repeatable coaching. See our customer reviews on G2 and watch how we train in our videos on YouTube.


Sari Eisendrath
(415) 545-8866

Release Summary

Former VP Research at Sirius Decisions Megan Heuer joins Winning by Design as a Managing Director.


Sari Eisendrath
(415) 545-8866