NINOHE, Japan--(BUSINESS WIRE)--On November 3, Nanbu Bijin Co., Ltd. (Headquarters: Ninohe City, Iwate; President: Kosuke Kuji), which exports sake to 54 countries and regions around the world, registered its Junmai Sake and liqueurs as products produced in compliance with the Non-GMO Project Standard. The term “GMO” refers to organisms that have undergone a process of genetic engineering.
Many consumers in the U.S. and other countries, which are our largest export markets, pay close attention to whether our products are registered as “Non-GMO” or not. We believe this Verification is very important for such people to choose our products.
Please watch the video of Mr. Kuji explaining “Non-GMO Project Verification”: https://youtu.be/vvgmXZ7Kp9A
Background to registration as "Non-GMO"
Today, there are vegetarians (including vegans) and Muslims (halal) and Jews (kosher) worldwide. The company has learned that there are various food restrictions around the world, and lack of understanding or slow responses to these restrictions, especially in foreign countries, can lead to a great deal of lost opportunities for consumption.
Therefore, Nanbu Bijin acquired kosher certification in 2013 and vegan certification in January 2019 (domestic: NPO VegeProject Japan, overseas: The Vegan Society). Of the approximately 30 varieties exported overseas, a total of 14 were registered for this year's verification, including 11 types of Junmai Sake, which is particularly popular with North American consumers, and three liqueurs, such as Sugar Free Plum Liqueur Umeshu.
The company is planning to obtain verification in Europe and other countries in the future.
For a sake to obtain “Non-GMO” verification is very rare and significant, both in Japan and abroad.
There is a growing interest in Non-GMO Project Verified products and a worldwide trend toward adopting more natural lifestyles, and we will continue to respond to the needs of these times.
Name: NANBU BIJIN Co, LTD.
Headquarters: 13, Kamimachi, Fukuoka, Ninohe, Iwate
President: Kosuke Kuji
Awards for NANBU BIJIN
At International Wine Challenge 2017, “NANBU BIJIN Tokubetsu Junmai (special Junmai-shu)” won the Champion Sake in sake category as the best sake in the world. In 2020, NANBU BIJIN won platinum award at Kura Master 2020 and many gold awards in London Sake Challenge, International Sake Challenge, Concours Mondial des Vins FEMINALISE.