GuideCX®, Customer-Centric Project Management Leader, Raises $10M in Series A Funding

Funding accelerates GuideCX’s ability to enhance the customer engagement experience through product-led growth.

SALT LAKE CITY--()--GuideCX®, a purpose-built project management platform for onboarding new customers, today announced it has completed a $10 million Series A round of financing led by Sorenson Ventures. The investment will allow GuideCX to further define the category of modern customer onboarding.

Other series participants include new investors Epic Ventures, Orchard Ventures, LLC, and previous GuideCX investors Album VC and Prelude, among others.

“Throughout our due diligence, we were amazed at the enthusiasm of the GuideCX customer base,” said Rob Rueckert, Sorenson Ventures managing partner. “We were further convinced that GuideCX is solving a huge pain point by helping companies implement faster, with better engagement, while also providing effortless transparency to individuals and companies that use the GuideCX platform.”

GuideCX helps companies reduce the time it takes to go live and recognize revenue which results in reduced churn, increased trust levels, more referrals and increased Net Promoter Scores. These benchmarks are accomplished by improving customer engagement, enabling customers to self-serve and creating better accountability through transparency.

“As a product-led growth company, GuideCX is disrupting the project management space by focusing on the customers’ customer experience,” said GuideCX Founder and CEO Peter Ord. “We are honored to be backed by Sorenson Ventures and other wonderful investors, and look forward to further enhancing and expanding our vision to facilitate the delivery of any product or service that can’t go in a box.”

In the coming months, GuideCX will change the way companies communicate with their new customers by releasing additional features designed to improve resource management and time tracking, allowing companies and the customers they serve to be seamlessly aligned on any project or implementation.

For more information on GuideCX’s onboarding implementation platform, visit

About GuideCX

GuideCX® is a client onboarding and project management platform that keeps your clients at the center of every project by providing complete visibility into the work. Invite everyone to the project—internal resources, customer teams and third-party vendors. Guide each step and stay on track with automated tasks, reminders and updates. Engage teams by enabling them to interact with the project in the way they prefer. They can complete tasks, view status, send updates, make notes and more – through the portal, the mobile app or email. GuideCX helps you deliver projects faster with fewer issues and accelerate time to value for your customers.

About Sorenson Ventures

Sorenson Ventures is a Silicon Valley and Utah-based early-stage venture capital firm. Sorenson Ventures partners with product-oriented businesses in the enterprise software and security sectors to help them generate revenue, create foundations for accelerated growth, and build value-add connections to Global 2000 customers. Sorenson Ventures has more than $110 million in capital under management and leverages the analytic and operational capabilities of Sorenson Capital, a growth equity and buyout firm founded in 2002. To learn more, visit


Jennifer Durrant

Release Summary

GuideCX, a purpose-built project management platform for onboarding new customers, announces a $10 million Series A funding round.

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Jennifer Durrant