San Francisco 49ers Announce Joovv as Official Light Therapy Partner

49ers become first professional sports franchise to build a dedicated light therapy recovery space in their facilities

SANTA CLARA, Calif.--()--The San Francisco 49ers and Joovv Inc., a California-based company that develops light therapy products for performance, recovery and overall health and wellness, today announced a first-of-its-kind partnership between a professional sports franchise and a light therapy brand. As part of the agreement, Joovv will be the official light therapy partner of the 49ers, highlighted by the next-generation Joovv Recovery Room built adjacent to the team’s locker room.

Inside the locker room at Levi’s® Stadium, players have access to a dedicated light therapy room for recovery immediately after games or practice. Light therapy has proven benefits for muscle recovery, including improving blood circulation and helping the body’s inflammation process. The San Francisco 49ers health and performance team started using Joovv products with players prior to the start of the 2019 season, and have since expanded its use in the team’s daily training and recovery routine, warranting an official team partnership.

Please see the link below for action shots of 49ers LB Fred Warner and CB K’Waun Williams utilizing the new Joovv red-light therapy room, along with 3D renderings of the room and Joovv product images.


Being from the belief that balance is the key to efficient and energetic movement, our daily use of Joovv products set our athletes up for success,” said 49ers Director of Functional Performance Elliot Williams. “Light therapy allows us to provide a player’s body with an extremely valuable resource that is proven to support the body’s natural inflammation process, increase cellular regeneration and aid in sleep optimization, three main aspects of recovery that ensure our players are at their best for gameday.”

Joovv light therapy products provide users with the ability to choose between the recovery benefits of red light, near infrared light, or both. Red light is readily absorbed by surface tissues and cells, promoting skin health and healing, while near infrared (NIR) light is invisible to the human eye, and penetrates into deeper tissues, leading to enhanced recovery by supporting the body’s natural inflammation process. Joovv’s patented modular design features Recovery+ mode, delivering continuous red light and pulsed NIR light to boost the body’s natural recovery, healing, and regeneration process -- ideal for post-workout treatments.

Detailed information about how light therapy can promote skin health, performance & recovery, and optimize sleep is available at, along with a summary of the Joovv product line. Additionally, the website features more than 1,000 clinical studies about the attributes of light therapy and its beneficial effects on the human body.

We are excited to partner with a storied franchise like the 49ers, and we’re 100% committed to making the Joovv Recovery Room the best recovery experience in professional sports,” said Wes Pfiffner, Director of Marketing for Joovv. “Healthy light exposure is such an integral part of maximizing performance and recovery that we feel this is just the start of what’s possible. Our partnership signifies a new era and standard for how athletes perform and recover.”

About The San Francisco 49ers:

The San Francisco 49ers, owned by Denise and John York, currently play in the NFC West division and have won five Super Bowl trophies including Super Bowl XVI, XIX, XXIII, XXIV and XXIX. The franchise also has seven conference championships and 20 divisional championships and was the first major league professional sports team to be based in San Francisco more than 70 years ago. Please visit and follow the 49ers on Facebook and Twitter @49ers.

About Joovv:

Based in San Clemente, California, Joovv is the world’s leading light therapy brand for athletic performance, recovery and overall health. A family owned and operated company, Joovv believes balance is key to achieving lasting health and wellness. Just like diet and exercise, light is a crucial ingredient for human health. Joovv pioneered in-home light therapy and their products are designed for affordable, at-home use by the entire family, so anyone can utilize the healing power of light, day or night.

For more information, please visit and join the conversation on Facebook, Instagram and Twitter.


Jacob Fill, San Francisco 49ers,
Wes Pfiffner, Joovv,


Jacob Fill, San Francisco 49ers,
Wes Pfiffner, Joovv,