Writing and Marking Instruments Market| Emphasis on Product Personalization to Boost the Market Growth | Technavio

LONDON--(BUSINESS WIRE)--The global writing and marking instruments market size is poised to grow by USD 6.07 billion during 2020-2024, progressing at a CAGR of over 5% throughout the forecast period, according to the latest report by Technavio. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. The report also provides the market impact and new opportunities created due to the COVID-19 pandemic. Download a Free Sample of REPORT with COVID-19 Crisis and Recovery Analysis.

The rising digitization has been impeding the writing and marking instruments market growth. Therefore, vendors are seeking ways to increase their customer base. One such strategic approach has been growing emphasis on product personalization. Vendors have been leveraging rapid advances in printing technologies and designs and are offering personalized products. Companies such as Arihant Writing Instruments are offering a range of logo pens to professionals across industries. Product customization will also help vendors in attaining product differentiation, helping them in gaining a competitive edge. Additionally, vendors are also offering multi-utility writing instruments such as pens with multiple writing tips in different colors. Multiutility writing instruments are highly popular among end-users such as students and professionals as they are manufactured to be compatible with digital devices. These factors will contribute to the growth of the writing and marking instruments market over the forecast period.

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Report Highlights:

• The major writing and marking instruments market growth came from the pens segment. Vendors are increasingly offering a wide range of pens through both the offline retail stores and online e-commerce platforms at competitive prices. High-end luxury pens have gained significant popularity as gifts and fashion accessories over the last few years. The growth of the market in the pens segment is expected to be faster compared to the other segments.
• APAC is one of the largest markets for writing and marking instruments. The rising student enrolment rate in educational institutions and programs because of the developing education sector is accelerating business opportunities for players in the writing and marking instruments market in the region.
• The global writing and marking instruments market is fragmented. A. T. Cross Co. LLC, BIC Group, C. Josef Lamy GmbH, Crayola LLC, ITC Ltd., Kokuyo Camlin Ltd., Linc Pen & Plastics Ltd., Newell Brands Inc., Pilot Corp., and Schneider Schreibgeräte GmbH. are some of the major market participants. To help clients improve their market position, this writing and marking instruments market forecast report provides a detailed analysis of the market leaders.
• As the business impact of COVID-19 spreads, the global writing and marking instruments market 2020-2024 is expected to have Positive and Superior growth. As the pandemic spreads in some regions and plateaus in other regions, we revaluate the impact on businesses and update our report forecasts.

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Rising Popularity of Omnichannel Retail will be a Key Market Trend

The rising popularity of omnichannel retailing is one of the significant writing and marking instruments market trends. Vendors are increasingly focusing on distributing their products through multiple platforms, such as retail stores and e-commerce channels to boost sales and enhance customer outreach. The high penetration of e-commerce and Internet infrastructure in developed countries, such as the US and the UK, has prompted vendors to shift to online platforms to market products. In emerging economies, such as India, stationery stores in school, and office premises are continuing to record significant sales. As a result of such factors, the writing and marking instruments market size will grow during 2020-2024.

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Writing and Marking Instruments Market 2020-2024: Key Highlights

• CAGR of the market during the forecast period 2020-2024
• Detailed information on factors that will assist writing and marking instruments market growth during the next five years
• Estimation of the writing and marking instruments market size and its contribution to the parent market
• Predictions on upcoming trends and changes in consumer behavior
• The growth of the writing and marking instruments market
• Analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of writing and marking instruments market vendors

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PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

• Preface
• Currency conversion rates for US$

PART 03: MARKET LANDSCAPE

• Market ecosystem
• Market characteristics
• Market segmentation analysis
• Value chain analysis

PART 04: MARKET SIZING

• Market definition
• Market sizing 2019
• Market outlook
• Market size and forecast 2019-2024

PART 05: FIVE FORCES ANALYSIS

• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition

PART 06: MARKET SEGMENTATION BY PRODUCT

• Market segmentation by product
• Comparison by product
• Pens - Market size and forecast 2019-2024
• Markers and highlighters - Market size and forecast 2019-2024
• Pencils - Market size and forecast 2019-2024
• Coloring and writing instruments - Market size and forecast 2019-2024
• Writing accessories - Market size and forecast 2019-2024
• Market opportunity by product

PART 07: CUSTOMER LANDSCAPE

PART 08: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL

• Market segmentation by distribution channel
• Comparison by distribution channel
• Offline stores - Market size and forecast 2019-2024
• Online stores - Market size and forecast 2019-2024
• Market opportunity by distribution channel

PART 09: GEOGRAPHIC LANDSCAPE

• Geographic segmentation
• Geographic comparison
• APAC - Market size and forecast 2019-2024
• Europe - Market size and forecast 2019-2024
• North America - Market size and forecast 2019-2024
• MEA - Market size and forecast 2019-2024
• South America - Market size and forecast 2019-2024
• Key leading countries
• Market opportunity

PART 10: DECISION FRAMEWORK

PART 11: DRIVERS AND CHALLENGES

• Market drivers
• Market challenges

PART 12: MARKET TRENDS

• Rising popularity of writing instruments as fashion stationery
• Growing emphasis on sustainability
• Rising popularity of omnichannel retail

PART 13: VENDOR LANDSCAPE

• Overview
• Landscape disruption
• Competitive scenario

PART 14: VENDOR ANALYSIS

• Vendors covered
• Vendor classification
• Market positioning of vendors
• A. T. Cross Co. LLC
• BIC Group
• C. Josef Lamy GmbH
• Crayola LLC
• ITC Ltd.
• Kokuyo Camlin Ltd.
• Linc Pen & Plastics Ltd.
• Newell Brands Inc.
• Pilot Corp.
• Schneider Schreibgeräte GmbH

PART 15: APPENDIX

• Research methodology
• List of abbreviations
• Definition of market positioning of vendors

PART 16: EXPLORE TECHNAVIO

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