dunnhumby Reduces Time to Action for Data Scientists via New Tool on Microsoft Azure

The launch of dunnhumby Model Lab, hosted on Azure opens customer data science to retailers, brands and businesses

CHICAGO--(BUSINESS WIRE)--dunnhumby, the global leader in customer data science, has launched its new web-based application on Microsoft Azure, enabling data scientists to deliver customer insights faster, driving profitability and customer loyalty.

dunnhumby Model Lab automates many of the repetitive, time-consuming tasks for data scientists, allowing them to focus instead on the modeling that delivers greatest value. The application uses machine-learning technology, hosted in Azure to achieve high performance, reduce run time, and allow data scientists to quickly explore many algorithms.

Model Lab is designed to solve complex retail challenges, such as understanding customer churn and predicting propensity to purchase and in what channel, instore versus online. The tool helps retailers and brands build loyalty and profitability by focusing on the shopper experience.

Azure enables data scientists to take advantage of Model Lab through a simple subscription, and to get them up and running virtually instantly. The Azure-based service gives users the benefit of always working with the latest software, with no need to worry about updates. New features and experiments are provided automatically, so users can experience the very latest in advanced machine-learning technology.

“dunnhumby Model Lab already empowers dunnhumby’s data scientists, and it has been integral in enabling them to create millions of models for retailers and brands around the world rapidly and efficiently,” said Kyle Fugere, Head of Innovation and Ventures at dunnhumby. “We are democratizing customer data science for everyone and making Model Lab available on Microsoft Azure means that it is now accessible for retailers, brands, and businesses, large and small.”

Michael Wignall, Azure Business Lead at Microsoft UK said, “Putting the power of machine learning into the hands of more people is key to empowering every person and organization to achieve more. dunnhumby, with its experience in data science, combined with Microsoft Azure, will deliver value to companies looking to use advanced machine learning within their business.”

dunnhumby Model Lab is available initially in the United States, with global rollout expected later this year. Learn more about dunnhumby Model Lab at www.dunnhumby.com/modellab/.

About dunnhumby

dunnhumby is a global leader in customer data science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.

Our mission is to enable businesses to grow and reimagine themselves by becoming advocates and champions for their customers. With deep expertise in retail–one of the world’s most competitive sectors, with a deluge of multidimensional data–dunnhumby enables businesses all over the world and across industries to be Customer-First.

The dunnhumby Customer Data Science Platform, with its unique mix of technology, software, and consulting, enables businesses to increase revenue and profits by delivering exceptional experiences for their customers, in-store, offline and online. dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands including Tesco, Coca-Cola, Meijer, Procter & Gamble, and Metro.