-

Lunchables Back-To-School Hotline Helps Families Navigate Mixed-Up School Year

Families can call 1-877-BTS-RULZ for a choose-your-own-adventure experience with characters Platy & Jackie

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--School may look a little different for students this year. Lunchables, the brand known for bringing mixed up fun to mealtime, is here to help you navigate the school year on the right foot to make the new school rules and guidelines more fun and friendly. Today through September 11, families can call 1-877-BTS-RULZ for the ultimate choose-your-own-adventure experience that takes them on a mixed-up journey with the brand’s characters, Platy and Jackie.

After dialing, families choose whether they’ll start at music or art class, but from there the journey is up to them! Each choice leads to twists and turns, like learning a joke or picking out an awesome mask, to help kids learn the importance of new school rules like hand washing, mask wearing and social distancing in a fun way.

“It’s no secret that going back to school has taken on a new meaning for families and kids this year,” said Rachel Drof, Marketing Director, Lunchables. “We came up with the idea of opening the Lunchables New School Rules Hotline to help families navigate this new normal and start the year off right with a little mixed up fun.”

In addition to the hotline, Lunchables launched a new creative campaign on August 17 created by dentsumcgarrybowen titled, “New School Rules.” Lunchables characters Platy and Jackie guide kids through the new back-to-school rules with a mixed-up fun twist. Check out the three new 15-second spots about social distancing, hand washing and face mask etiquette.

To make new friends with Platy and Jackie and learn more about the Lunchables New School Rules Hotline, visit Lunchables.com or follow along on social media via Twitter, Instagram or Facebook.

ABOUT THE KRAFT HEINZ COMPANY

For 150 years, we have produced some of the world’s most beloved products at The Kraft Heinz Company (Nasdaq: KHC). We are one of the largest global food and beverage companies, with 2019 net sales of approximately $25 billion. Our portfolio is a diverse mix of iconic and emerging brands. As the guardians of these brands and the creators of innovative new products, we are dedicated to the sustainable health of our people and our planet. To learn more, visit www.kraftheinzcompany.com or follow us on LinkedIn and Twitter.

Category: Brand

Contacts

The Kraft Heinz Company

NASDAQ:KHC

Release Versions

Contacts

More News From The Kraft Heinz Company

HEINZ Gravy Releases First-Ever Children’s Book, “Grace and the Gravy Pirates,” This Thanksgiving

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--HEINZ Gravy will soon make its annual pilgrimage to dinner tables across the country to bring out the best flavors in our favorite Thanksgiving dishes, making everything from turkey to mashed potatoes taste even more delicious. While Thanksgiving ranks as the second most popular holiday in America1 and is beloved by grown-ups, children sometimes feel otherwise. They’re dealt long car rides, boring adult conversations, and deprived of candy, costumes, and f...

Heinz Creates Martian Tomato Ketchup With Aldrin Space Institute

PITTSBURGH--(BUSINESS WIRE)--HEINZ embarked on a mission to ensure fresh, tasty food for future generations by partnering with astrobiologists to discover how to grow premium-quality ketchup tomatoes in harsh environmental conditions, such as those found on Mars. Today, the brand unveiled its first bottle of HEINZ Tomato Ketchup Marz Edition, made with delicious tomatoes grown by recreating similar soil, temperature, and water conditions on Earth to those found on the Red Planet. Through a coll...

Ketchup Has Never Been Spookier: HEINZ Tomato Blood Ketchup Haunts National Grocery Stores, Just in Time for Halloween

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--For years, condiment lovers have used HEINZ Ketchup to add deliciously convincing “blood” to their Halloween celebrations. This Halloween, HEINZ is bringing the magic to the spookiest night of the year by unleashing HEINZ Tomato Blood Ketchup at national grocery stores, opening the first-ever HEINZ Halloween Store, and making it easy to design the perfect costume with the new HEINZ Tomato Blood Costume Kit. HEINZ Tomato Blood Ketchup is the creepiest condi...
Back to Newsroom