RoundGlass Launches EOL the First Comprehensive End-of-Life Planning and Services Platform

Innovative platform led by Michael Hebb of, partners with 400 of nation’s leading providers in a centralized marketplace and social community setting

(Graphic: Business Wire)

SEATTLE--()--ROUNDGLASS, a global well-being company, announced today the launch of a contemporary and innovative free platform——that blends the support of social communities with content and an unparalleled provider network and marketplace to help people navigate and take control of end-of-life planning and preparedness.

With more than 400 providers and 1,500 services in a centralized marketplace, EOL offers the most comprehensive and supportive experience for those looking to navigate a complex and difficult topic that largely remains a taboo in the United States. EOL has a mission to humanize and democratize end-of-life care, offering a revolutionary social media network, content, providers, tools, and thought leadership alongside a robust range of offerings.

EOL is a diverse team of experts led by RoundGlass’s Michael Hebb, the end-of-life expert who launched the Death Over Dinner movement seven years ago and inspired over 1 million people to break bread and discuss mortality with loved ones and friends.

“In my many years of hosting discussions on end-of-life preparedness through, it became shockingly clear that how we plan for and approach the end of our lives is the most important and costly conversation we aren’t having,” said Hebb. “With EOL, we not only wanted to help reduce the costs of end-of-life care for families, but also normalize and destigmatize the planning experience, so that we can live fuller lives. Our goal is to make the planning process as simple as possible, allowing people to focus on being present for their loved ones. This is not just about the last chapter. If we are able to face our mortality, we increase our sense of purpose, general well-being and vitality.”

The Coronavirus pandemic has served as a stark reminder that avoiding discussions around planning can leave you woefully unprepared. 92% Americans say that it is important to talk with their loved ones about their wishes for end-of-life care, yet only 32% have had this talk. Additionally, 80% say that they want to talk to their doctors about their end-of-life care, yet only 18% have this conversation (Source: The Conversation Project). Advanced planning and preparation can also help individuals and communities save on costs, reducing these expenses to 30% below the national average (Source: Let’s Talk About Death, Over Dinner, Hachette 2018)

Bringing together a community of caregivers and care seekers, EOL helps users through one of life’s most troubling and important times. Innovative features on the EOL platform will include:

  • The EOL Roadmap. An intuitive and simple end-of-life planning tool that allows you to create a plan and find providers and caregivers without leaving the platform.
  • Community. EOL represents the first time that leaders from across the end-of-life care continuum are together, in one place, ready to offer support, education, and services to people experiencing or planning for an end-of-life event.
  • Centralized Marketplace. There are over 400 service providers and 1,500 services in one centralized marketplace, including leading end-of-life organizations such as NHPCO, C-TAC, NEDA, FCA, EKR Foundation, GBC, ICCFA, CANA, ACPE, SWHPN, and NOLO.
  • Death FAQ. One hundred top experts in the field have contributed to the DEATH FAQ resulting in over 500 answers to the most important questions regarding death. Featured contributors include: Dr. Ira Byock, Lucy Kalanithi, Frank Ostaseski, Krishna Das, Dr. Rana Awdish, Dr. Silvia Perez Protto and more.
  • The Endless Table. A collaboration with the Conversation Project features end-of-life stories and recipes from departed loved ones in partnership with renowned chefs and thought leaders like Jose Andres, Tim Ferriss, Ina Garten, Tom Colicchio, Dan Barber, Christopher Kimball.
  • The Last Sound Registry. A collaboration with Yoko Sen called the Last Sound Registry allows users to share the last sound they would like to hear and stands as the first musical advance care directive.
  • EOL Online Courses. An online learning catalog features lessons from renowned experts such as Koshin Paley Ellison, Robert Chodo Campbell, Tembi Locke, Claire Bidwell Smith, Oceana Sawyer, Megan Devine and many more.
  • The Reading Room. The largest searchable categorized database of end-of-life articles, videos and podcasts curated over the past ten years.
  • EOL Concierge. A unique end-of-life planning concierge feature launches Fall 2020 in partnership with Votive Health.
  • EOL Communities. Dozens of the most active organizations, membership communities and end-of-life Facebook groups will begin onboarding their communities to custom branded EOL platform environments.
  • Event Management, Promotion and Ticketing. Beginning in Fall 2020, EOL will host an extensive collection of global end-of-life events, complete with comprehensive ticketing, promotion and management tools.

EOL is a best-in-class offering that is transforming how people navigate and take control of end-of-life planning and preparedness. Its enterprise offering has already attracted multinational corporate partners who are set to offer end-of-life planning and grief support as part of their employee benefits. EOL will be expanding its national presence throughout 2020.

To learn more, please visit


RoundGlass is a global organization dedicated to empowering and enabling people on their personal well-being journey. Our mission is simple, yet ambitious: to inspire the power of wholistic wellness to create a happier, healthier, and more joyful world. We work to achieve this by investing in, and developing new technology, sharing knowledge, and focusing on action for the good of the individual, their community and the wider world.

RoundGlass was founded in 2014 by Gurpreet (Sunny) Singh, an entrepreneur, philanthropist, and most importantly a well-being champion. Sunny founded Edifecs in 1996 and built it into a market leader in the global healthcare technology space – a profitable, debt-free multinational company with over 350 healthcare customers serving more than 215 million lives.

For more information, please visit


Jocelyn S. Weiss
M +1(646)509-6230

Release Summary

RoundGlass Launches EOL the First Comprehensive End-of-Life Planning and Services Platform


Jocelyn S. Weiss
M +1(646)509-6230