LONDON--(BUSINESS WIRE)--Quantzig, a premier data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its recent customer segmentation and profiling engagement. This success story sheds light on the importance of customer segmentation and profiling in a highly competitive and rapidly changing environment like the fast food industry.
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In spite of the growing awareness of health hazards, the fast food industry has managed to flourish across the world. The steady rise in urbanization and globalization has hugely impacted the lifestyle of the consumers. Now most of the customers of fast food industry players are heavily dependent on healthy fast food options for a quick and easy meal. Moreover everyone today is looking for inexpensive and fast meals from healthy fast food restaurants. A heavy rise in population and the subsequent urbanization are important in terms of market growth for fast food industry players as it would give fast food restaurants the scope for market expansion.
Quantzig’s customer segmentation and profiling solutions have helped companies to derive marketing communication plans for each customer segment. Contact our analytics experts to gain better insights into our portfolio of customer segmentation.
“A powerful customer segmentation strategy is a fundamental aspect that helps build strong marketing initiatives for products and services,” says a customer segmentation and profiling expert at Quantzig.
The Business Problem: The client is a leading player in the fast food industry. The client was looking forward to gaining a detailed understanding of consumer personas. The client was looking forward to identifying market segments with the highest profit potential.
Our advanced analytics solutions and data-driven customer segmentation and profiling techniques can help you create meaningful customer segments based on your customer requirements and preferences. Book a FREE solution demo to gain comprehensive insights into our capabilities.
The Solution Offered: The customer segmentation and profiling experts at Quantzig conducted a data-driven comprehensive market survey to analyze the factors that were influencing this fast food industry player’s market growth.
Quantzig's customer segmentation and profiling solutions helped the client to:
- Create buyers persona
- Devise marketing plans for various customer segments
- Increase product offerings
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal