Global Digital Marketing Software Industry - Projected to Reach $74.8 Billion by 2027, Despite COVID-19 Challenges - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "Digital Marketing Software - Global Market Trajectory & Analytics" report has been added to ResearchAndMarkets.com's offering.

Amid the COVID-19 crisis and the looming economic recession, the Digital Marketing Software market worldwide will grow by a projected US$74.8 Billion, during the analysis period, driven by a revised compounded annual growth rate (CAGR) of 14.3%.

The global analysis and forecast periods covered are 2020-2027 (current & future analysis) and 2012-2019 (historic review). Research estimates are provided for 2020, while research projections cover the period 2021-2027.

CRM Software, one of the segments analyzed and sized in this study, is forecast to grow at over 12.5% and reach a market size of US$24.7 Billion by the end of the analysis period. An unusual period in history, the coronavirus pandemic has unleashed a series of unprecedented events affecting every industry. The CRM Software market will be reset to a new normal which going forwards in a post COVID-19 era will be continuously redefined and redesigned. Staying on top of trends and accurate analysis is paramount now more than ever to manage uncertainty, change and continuously adapt to new and evolving market conditions.

As part of the new emerging geographic scenario, the United States is forecast to readjust to a 15.7% CAGR. Germany will add over US$2.8 Billion to the region's size over the next 7 to 8 years. In addition, over US$3.4 Billion worth of projected demand in the region will come from Rest of European markets.

In Japan, the CRM Software segment will reach a market size of US$2 Billion by the close of the analysis period. Blamed for the pandemic, significant political and economic challenges confront China. Amid the growing push for decoupling and economic distancing, the changing relationship between China and the rest of the world will influence competition and opportunities in the Digital Marketing Software market. Against this backdrop and the changing geopolitical, business and consumer sentiments, the world's second largest economy will grow at 14.6% over the next couple of years and add approximately US$10.4 Billion in terms of addressable market opportunity.

Continuous monitoring for emerging signs of a possible new world order post-COVID-19 crisis is a must for aspiring businesses and their astute leaders seeking to find success in the now changing Digital Marketing Software market landscape. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

Competitors identified in this market include, among others:

• Act-On Software, Inc.
• Adobe Systems, Inc.
• Hubspot Inc.
• IBM Corporation
• Marketo, Inc.
• Microsoft Corporation
• Oracle Corporation
• Salesforce.com, Inc.
• SAP SE
• SAS Institute, Inc.
• SimplyCast

Key Topics Covered

I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

• Global Competitor Market Shares
• Digital Marketing Software Competitor Market Share Scenario Worldwide (in %): 2019 & 2025
• Impact of COVID-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

4. GLOBAL MARKET PERSPECTIVE

III. MARKET ANALYSIS

IV. COMPETITION

• Total Companies Profiled: 46

For more information about this report visit https://www.researchandmarkets.com/r/xnfo8d