COLUMBUS, Ohio--(BUSINESS WIRE)--As Americans, we’re spending more time in our homes than ever, and are more motivated to protect their comfort and value than ever before. Roof Maxx, www.RoofMaxx.com, the U.S.-based network of roof restoration experts, became the nation’s fastest growing roofing business in 2019 by delaying costly replacements of asphalt roofs with an all-natural, soy-based shingle rejuvenator spray application.
Today the company is taking its growth to a new arena: Roof Maxx has forged an alliance with Kevin Harrington, an original “Shark” from the hit TV show Shark Tank. Together, Roof Maxx and Harrington intend to make every homeowner in America aware of its eco-friendly and cost-effective alternative to rejuvenate instead of replace asphalt roofs.
“More than 80 percent of roofs are asphalt and increasingly, asphalt shingles are failing more quickly,” says Mike Feazel, Roof Maxx co-founder and CEO. “Worse still, the increasing desire for solar makes failing roofs an even greater challenge, as it is impractical or unfeasible to install solar panels on a roof with fewer than five years remaining of reliable use.”
The home improvements industry accounted for $394 billion in 2018 and is expected to reach $680 billion by 2025. Even prior to the days of #WorkFromHome and COVID-19, homeowners are increasingly conscious of protecting and building the value and comfort of one of their biggest investments: the family home.
Harrington is well aware of this motivation, as home improvement was his first focus and the theme of many of the “million-dollar products” he has launched and grown since pioneering the modern infomercial in 1984 and leading increasingly effective business acceleration programs in the three-and-a-half decades since.
“What Roof Maxx has accomplished is revolutionary, not only for homes but for every variety of building with an asphalt roof,” Harrington said. “It is an ideal solution and time for the marketing megaphone I can help them create. I am excited to participate in this tremendous company to help maximize the effectiveness of their next phase of growth.”
When used every 5 years, Roof Maxx extends the life of a roof by as many as 15 additional years. The average replacement cost of an asphalt roof is about $12,000, but a Roof Maxx treatment typically costs only 15%-20% of the price of replacement.
Roof Maxx’ impact on the environment is significant as well. According to an Ohio State University study, approximately 7 percent of U.S. roofs are replaced every year. If even 1 percent of single-family homes (about 15 percent of yearly replacements) applied a SMEE (Soy Methyl Ester Emulsion) formula like Roof Maxx instead of replacing their roof, we would avoid 5.6 billion pounds of landfill waste and 1.1 million metric tons of CO2 equivalents in emissions.
In 2019, Roof Maxx received global recognition from the World Bio Markets as a Top 10 Most Dynamic and Inspiring Startups of 2019. Additionally, Columbus Business First selected Roof Maxx as a BizTech Awards honoree for Green Innovation and acknowledged Mike Feazel as a 2019 Executive of the Year.
About Kevin Harrington
An original “Shark” on the hit TV show Shark Tank, the creator of the infomercial, pioneer of the As Seen on TV brand, and co-founding board member of the Entrepreneur’s Organization. Repeatedly, Harrington has helped businesses and entrepreneurs push past questions and obstacles to enjoy 100X success. His legendary work behind the scenes of numerous ventures has produced well beyond $5 billion in global sales and the successful launch of more than 500 products. Twenty of his companies have topped $100 million in revenue apiece.
About Roof Maxx
Roof Maxx Technologies, LLC, is the provider of Roof Maxx®, a scientifically formulated, and 100% safe, plant-based roof rejuvenating spray treatment that was developed by Battelle Labs, the world’s largest private research and development company. As a company, Roof Maxx is innovating a new breed of sustainable roofers who are available in more than 500 locations across 48 states. When used every five years, Roof Maxx can extend the life of a roof by as many as 15 additional years, which makes it highly cost-effective as well. For more information, visit www.roofmaxx.com.