LONDON--(BUSINESS WIRE)--Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the completion of its free resource that highlights the importance of in-store analytics and its benefits. A new wave of transformation is taking over the retail sector and the fact that every customer is leaving behind a digital footprint across touchpoints makes it essential to analyze customer data and convert it into actionable insights that empower retailers to take cohesive business decisions to thrive in the post-COVID-19 period.
If you’re one among the million retailers pursuing end-to-end digital transformations to thrive in the post COVID era, in-store analytics is just what you need to establish a stronger brand presence. Request a FREE demo to get started.
A lot of effort goes into running a successful retail chain besides merely having employees and a robust business framework. Though retailers operate differently with different products and clientele the basic business operations remain the same across industry sub-segments. The best way to maximize a store’s performance in the post Covid-19 period is by leveraging the insights gained from in-store analytics. Retail in-store analytics can help retailers to understand in-store customer behaviors by offering heat maps for foot traffic and customer attention to help design better store layouts.
“A huge blind-spot prevails in today's retail environment starting from the moment the shoppers enter the store to the moment they checkout. In-store analytics helps bridge this gap by offering meaningful insights that aid decision making in retail,” says a retail analytics expert from Quantzig.
Eliminate expensive surveys and complex approaches and instantly capture insight-rich customer data using in-store analytics. Request a free proposal to know more about the benefits of in-store analytics.
How Can Quantzig’s In-Store Analytics Benefit Retailers?
Offers in-depth insights
In-store analytics offers in-depth insights into different sub-units within the business. Such insights empower businesses to better understand customer behaviors and purchase decisions. This has the potential to not only improve their product and service offerings but also improves inventory management.
A better understanding of customer preferences
It's quite certain that when businesses understand their customers’ needs and preferences, they will be better equipped to address their demands. Also, understanding the aspects that drive customers to your store is crucial from a business perspective.
Improves the in-store experience of customers
All of the above factors can also impact the way you train staff. This will in turn lead to better customer service, which has the potential to boost revenue by increasing footfall.
Our portfolio of retail in-store analytics solutions empowers companies to navigate the crisis by deploying robust strategies that focus on customer retention. Contact us for detailed insights on the use cases and business benefits of in-store analytics.
Recent articles from our COVID-19 resource center:
- How Demand Forecasting Helps Businesses Adapt to Capricious Customers
- Analyzing the Impact of Covid-19 On the Health and Wellness Sector
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal