NEW YORK--(BUSINESS WIRE)--Computer Design & Integration LLC (CDI LLC) announced today that CRN®, a brand of The Channel Company, has named Alyssa Hall, Vice President, Marketing and Business Development, to its 2020 Power 40 Solution Providers list, an elite subgroup of extraordinary individuals selected from the prestigious Women of the Channel list.
The CRN® editorial team reviews a plentitude of channel leadership applications to identify professionals who demonstrate groundbreaking vision, expertise, and continuous commitment to the IT channel. The Power 40 Solution Providers are an exclusive subset of an already-esteemed list of women in solution provider organizations who continue to drive professional success through significant influence, leadership, and dedication to their own organizations and the entire IT channel.
Hall joined CDI in 2016 as Associate Vice President (AVP) of Marketing and Business Development, where she was tasked with enhancing the vision and strategic planning of CDI’s marketing efforts and partner relations. Under her leadership, CDI shifted its brand reputation to focus on a consultative approach to architecting solutions with leading technological expertise.
She was next promoted in 2018 to Vice President (VP) of Marketing and Business Development, responsible for overseeing all marketing initiatives with an emphasis on increasing sales revenue and building brand value and awareness. In this role, Hall was instrumental in increasing CDI’s channel relationships. She put in motion the strategic decision to eliminate exclusive partnerships, thus increasing the number of CDI partners from five to over 50 in less than four years. This change allowed for an entirely different go-to-market strategy for CDI, as well as an updated structure for utilizing marketing development funds (MDF) and corporate campaigns and events.
Under her leadership, CDI achieved numerous partner accolades. Most notably, obtaining ServiceNow Gold partnership status in just three months and shifting to Elite partnership status shortly after, receiving Pure Storage's 2019 Northeast Partner of the Year award, and consistently showing revenue numbers at the top of the region for Cisco, Dell Technologies and VMware.
Hall is a Summa Cum Laude graduate of The Park School of Communications at Ithaca College and has more than two decades of marketing experience spanning a wide variety of industries. Her previous roles include Director of Marketing at GAF, North America’s largest roofing manufacturer, Director of Market Research with Harris Interactive and Marketing Director with Meridian Capital Group.
“I have admired the impressive women on the Women of the Channel list in years past and am truly honored to now be among them,” stated Hall. “I have been fortunate to work with so many incredible women whom I respect and admire during my time in the channel and look forward to continued collaboration to accelerate growth and guide our customers toward digital transformation.”
“CRN’s 2020 Women of the Channel list recognizes an accomplished group of influential women leaders whose strategic vision and unique achievements accelerate channel growth through cultivated partnerships, innovative thought leadership, and unwavering dedication to the IT channel,” said Bob Skelley, CEO of The Channel Company. “We are proud to honor them for their accomplishments and contributions to driving channel success.”
The 2020 Women of the Channel and Power 40 Solution Provider lists will be featured in CRN® Magazine on June 8 and online at www.CRN.com/WOTC.
About Computer Design & Integration LLC (CDI LLC):
CDI LLC was founded in 1995, with corporate headquarters in New York City, as well as office locations in Teterboro, N.J., Philadelphia, Atlanta and Boston. The firm has been recognized as one of the nation’s top 500 IT solution providers offering clients and businesses of all sizes the most up-to-date hybrid IT technology solutions that solve today’s most complex business challenges. CDI LLC continually focuses on achieving client satisfaction by developing and implementing comprehensive and innovative technology solutions that enhance day-to-day business workflow processes. As one of the largest solution providers, CDI LLC combines the required experience, exceptional talent, quality assurance and stability that its clients strive to achieve.
About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com
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