Visible Supply Chain Management Names John Dudash As Chief Marketing Officer

With years of marketing and sales successes, Visible's new CMO joins the company's Strategic Management Team to elevate marketing activities

SALT LAKE CITY--(BUSINESS WIRE)--Visible Supply Chain Management, an industry leader in full-service shipping and fulfillment for small to midsized businesses, announced today it has added John Dudash to its Strategic Executive Team as Chief Marketing Officer. He formally joined the company on May 1, 2020 and will be based at the company’s Salt Lake City headquarters.

“Most important to us is our customers’ continued success, and John will be instrumental in driving that success forward,” said Casey Adams, president of Visible. “His past success as a CEO and his strategic vision in opening new markets will help us navigate our marketing in the near-term economic situation, while propelling us to serve our customers and take advantage of future growth opportunities.”

Dudash began his career as a sales representative for YKK Fastening Products Group. He was then hired by Sanford Corporation, a division of Newell-Rubbermaid where, during his 14-year tenure, he served in several senior sales and marketing positions. Following his time at Sanford, Dudash led a number of companies as CEO, most notably MityLite Corporation where sales and earnings tripled under his tenure. He was also named a finalist in the 2016 EY Entrepreneur Of The Year® Award.

"I am honored to have the opportunity to work for this exceptional organization,” said Dudash. "Visible SCM is uniquely positioned to contribute to the success of the supply chain management surge we are currently witnessing around the globe.“Visible will be an undisputed leader of that surge as we continuously innovate with new capabilities and technologies that bring exceptional value to customers across numerous markets.”

About Visible Supply Chain Management (Visible)

Since 1992, Visible Supply Chain Management has provided customized solutions for B2B and B2C organizations. With comprehensive services in e-commerce, direct sales, direct response and omnichannel, Visible can design effective strategies for clients that include transportation, logistics, brokerage, fulfillment and even custom packaging solutions.