IRVINE, Calif.--(BUSINESS WIRE)--Adding to the recent expansion of its leadership team, full-service healthcare marketing and advertising agency Healthcare Success is proud to announce the hiring of Executive Creative Director Dana Callow.
A seasoned marketing professional, Dana oversees all aspects of creative development for client branding and messaging, from strategic planning to concepting to execution. Equal parts art director and copywriter, over the past 20 years she has held a variety of creative leadership roles in advertising agencies large and small, including DraftFCB, Abelson Taylor, SCOUT and others. Dana has worked on numerous campaigns across the healthcare marketing category, including for over-the-counter brands like Ensure and Similac, pharma brands such as Onfi and Xyrem, medical practices, hospital systems and healthcare plans. Throughout her career, she has earned numerous advertising and marketing awards for her work, including Effie, Reggie, Addy, MM&M, PM360 Trailblazer, Rx Club and other awards.
“Dana’s career achievements and reputation as a builder and leader of effective creative teams is matched by her love of the nuts-and-bolts creative work, making her a perfect fit for Healthcare Success’ ongoing growth and expansion,” says Healthcare Success CEO Stewart Gandolf. “We’re excited to have her expertise, creativity and leadership skills in our quest to be of optimal benefit to our clients,” he adds.
The name of the game for Dana is results. “The creative can be beautiful, clever, emotional—but it has to work,” she says. “My goal is always to inspire people to act. I’m not happy until I can see we are connecting patients and caregivers, and providers and brands in the most meaningful manner, driving the very best outcomes for all.”
About Healthcare Success
Healthcare Success is a full-service marketing and advertising agency dedicated to helping healthcare organizations attract new patients, enhance their brands and maximize their business success. The agency’s clients include hospitals, multilocation practices, pharmaceutical companies, device manufacturers, skilled nursing organizations, addiction treatment centers and other healthcare businesses. Healthcare Success takes a scientific, ethical approach to branding, marketing and achieving specific growth goals with measurable results.