BodyRock! 2020 Goes Virtual

Pittsburgh’s Premier Boutique Fitness Event Spotlighting Area’s Top Instructors Is Becoming a Free and Virtual Event.

– On Sunday, April 19, Registrants Will Have Access to Sweat It Out to over Fifteen Boutique Fitness Classes Taught by Pittsburgh’s Finest in Fitness All For Free and from the Comfort of Their Own Homes -

(Graphic: Business Wire)

PITTSBURGH--()--UPMC Health Plan, Early: Media Collective and Stage AE are pleased to announce that BodyRock! 2020 is becoming a free virtual fitness event. This event is designed to deliver the best of Pittsburgh’s fitness scene to an active audience all from the comfort of their own homes. Presented by UPMC Health Plan, BodyRock! will bring hundreds of fitness enthusiasts from across the Pittsburgh region, and beyond, together in a format that is becoming the new normal. Registrants will have access to free online cutting-edge workouts taught by Pittsburgh’s top-rated boutique fitness instructors. This 5th annual eagerly-anticipated event has typically been held at Stage AE. Due to the COVID-19 regulations and the need for social distancing our team has decided to create an opportunity for individuals to still move their bodies and continue to create a sense of community with other fitness enthusiasts on Sunday, April 19th. The website will go live at 8am and will provide individuals with access to classes, meditations and health discussions. The site will remain live indefinitely for those individuals unable to log on next Sunday. All-access tickets are free and individuals can pre-register here.

“Pittsburgh’s fitness scene continues to impress me every year with its growth of new studios and instructors. It is bittersweet to make this pivot this year, however my passion to share movement with my community has me eager to bring this year's event virtual. In addition, to our hand curated list of instructors for 2020 we have invited back all of our OG instructors to offer even more opportunities to sweat it out. We take the time to preview and select the best of the best and we can’t wait to share with our city at this years 5th annual event,” said Laura Early, Founder of Early: Media Collective.

New to this year’s multi-faceted line-up are April Jackson and Kristen Boyer of Mt. Lebanons and soon to be Strip District’s - Mecka Fitness. April and Kristen will lead a mixed format workout of body weight strength training and yoga. Candice Rush of Carnegie’s Endure Barre, will teach her signature Endurance Barre Class – a unique class that features dance based movements with intervals of cardio training. Returning again this year to the BodyRock! stage are Kam Jamz, Nick Staples of Zenergy, SWEAT PGH and several other well known local studios.

In addition to expanding the fitness offerings, virtual BodyRock! 2020 has included a significant charitable component to the mix. We will be asking individuals to donate to Big Brothers Big Sisters rather than purchasing tickets to this years event. Donation links will be available via our online platform. 100% of the proceeds will be benefiting Big Brothers Big Sisters (BBBS) of Greater Pittsburg and will help to fund the BBBS “Bigs and Littles” youth mentoring programs.

“BBBS is an outcome based program that mentors youth facing adversity in Allegheny, Washington, and Greene County,” said Jan Glick, Chief Executive Officer, Big Brothers Big Sisters of Greater Pittsburgh. “We could not be more pleased that Stage AE and Early: Media Collective are using their ingenious capabilities to donate to our organization. We look forward to BodyRock! 2020, and sharing with attendees about how they can help to change a young person’s life, right here in Pittsburgh.”

“At UPMC Health Plan, our goal is to improve the health and wellness of our members and community at large and that’s why we’re happy to sponsor an event that features such a great variety of locally-owned fitness studios while supporting a wonderful organization like Big Brothers Big Sisters,” said Dr. Joon Lee, chief medical officer at UPMC Health Plan.

In addition to the presenting sponsor UPMC Health Plan, Early: Media Collective and Stage AE also received support from Restore Hyper Wellness & Cryotherapy Center, Freshi, Peloton and more. Keep up with the action and get social with the event by visiting the BodyRock! 2020 Facebook Event Page.



About Early: Media Collective

Early: Media Collective is a female-owned, full service, marketing and creative agency. Headquartered in Pittsburgh, PA, the firm brings to life the stories behind the brands of local businesses. Specializing in brand strategy, strategic messaging, web development and social media management. For more information about Early: Media Collective and its members, please visit, or connect with the company over social media: @earlymediacollecitve and #BodyRock2020.

About UPMC Insurance Services

UPMC Insurance Services is owned and operated by UPMC, a world-renowned health care provider and insurer based in Pittsburgh, Pa. UPMC Insurance Services – which includes UPMC Health Plan, Workpartners, UPMC for Life, UPMC for You, UPMC for Kids, and Community Care Behavioral Health – offers a full range of health insurance and benefit management services including Medicare, Special Needs, Children’s Health Insurance, Medical Assistance, Behavioral Health, Employee Assistance and Workers' Compensation products and services to over 3.7 million members. For more information, visit


Media Contact:
Carolina Boltiansky


Media Contact:
Carolina Boltiansky