WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--Velocity Mortgage Capital (NYSE: VEL), a direct portfolio lender dedicated exclusively to providing investment property loans, has added search engine marketing (SEM) insights and sample creative ads to its Broker Marketing Toolkit.
The toolkit is a comprehensive resource designed to support the needs of independent mortgage brokers looking to reach and engage with investors seeking to purchase residential investment and small commercial property loans. First launched in August 2019, the toolkit offers promotional marketing materials. The new addition of insights for search engine marketing, including sample and target keywords, equip brokers with all materials needed to expand their businesses.
“Velocity recognizes that marketing is essential to attracting new clients, and that most brokers do not have the time or resources to create marketing and advertising materials to secure new business,” said Chris Farrar, CEO, Velocity Mortgage Capital. “We’re pleased to add search engine marketing materials to further round out the curated materials we already offer brokers, to deliver on our mission to help brokers increase grow their businesses.”
The curated images and copy in the toolkit help brokers prepare customized promotional emails, social media posts, flyers and ads. The kit goes beyond the company’s mortgage programs to include the expertise, support, and materials required to assist brokers with their origination efforts. Tips on how brokers can drive business growth with online search from Michael Oddi, chief marketing officer, Velocity Mortgage Capital, can be seen in the February and March 2020 residential issues of Scotsman Guide.
Velocity’s Broker Marketing Toolkit is available to licensed brokers who wish to offer the company’s residential investment and small commercial property mortgage programs. To learn more, brokers should visit Velocity’s website or call (866) 505-FUND.
About Velocity Mortgage Capital
Since 2004, Velocity Mortgage Capital has funded over $3.2 billion in investment and commercial property loans. By focusing more on the property's value and revenue-generating potential, the company’s asset-based investment property loans enable brokers to meet the unique needs of real estate investors who are tough to qualify, including W-2 employees, self-employed entrepreneurs and small business owners. Velocity's financing programs range from temporary, short-term, credit repair and fix-and-flip programs to 30-year, fully amortized mortgages with flexible terms to meet the diverse needs of real estate investors. Because every borrower, even the extraordinary ones, deserves an opportunity.