Nino Negri Wine Partners With Blade Urban Air Mobility as Official 2020 Partner

The Premier Italian Wine brings to life the story of their unique helicopter harvesting by partnering with BLADE

(Photo: Business Wire)

NEW YORK--()--Nino Negri Winery, known for raising the little known region of Valtellina to the world’s stage by securing a 94 point Wine Spectator rating for its 5 Stelle Sfursat di Valtellina DOCG, today announced it will partner with BLADE, the largest urban air mobility brand in the United States offering app-based booking of seats or charters on helicopters, jets and seaplanes all over the world.

According to Danilo Drocco, winemaker at Nino Negri, this is an ideal partnership for the brand as it brings to life an essential story of the winery. “Valtellina is rugged and has near-vertical slopes, requiring a steep uphill hike, on-foot, to harvest grapes. That traditional method takes around 10 workers 10 days to reap just 30 percent of the vineyard’s yield. By using helicopters, we cut that time in half and save on costs,” he explained.

The partnership will entail exclusive tasting experiences, special events and custom activations to elevate the modern travel experience. In addition to placement and visibility in all BLADE Lounges, Nino-Negri will host 10 winemaker-led tastings at various BLADE Lounges, as well as creating a once-in-a-lifetime experience for select clientele with an exclusive pre-flight sunset tasting event.

Through the program, BLADE fliers will be introduced to Nino Negri’s leading portfolio of red wines, including the Nino Negri Quadrio, Inferno, Le Tense and Nino Negri 5 Stelle, along with its Nino Negri Ca’ Brione, a white wine variety.

“We are delighted to be partnering with BLADE to curate a unique program, while paving new ways to tell the stories of, and introduce, our award-winning wines, such as Nino Negri, to American consumers,” said Derek Blackburn, SVP Marketing, Frederick Wildman. “By investing in innovative marketing collaborations with pioneering brands, such as BLADE, we provide opportunities for individuals to discover our wines through original experiences that reflect the lifestyles and affinities of travelers today.”

“No company flies more people in and out of city centers than BLADE”, said Patrick Albano, Chief Revenue and Marketing Officer, BLADE. “Offering Nino Negri in our lounges and at our events further enhances the BLADE experience, and the fact that helicopters are used in the harvesting of their grapes, makes the integration even more natural.”

For more information about Nino Negri and the wine importer, Frederick Wildman & Sons, visit For more information about BLADE or to book download the BLADE app or visit


Frederick Wildman and Sons is a New York based importer of fine wines and spirits, offering the leading properties from Italy, France, Argentina and other regions. The portfolio includes over 80 brands, ranging from the Cantine Riunite & CIV portfolio, Champagne Pol Roger, Hecht & Bannier, Marchesi di Barolo, Famille Hugel, and Pascal Jolivet, to Bolla, Folonari and the fine wines of Gruppo Italiano Vini including. including Santi, Nino Negri, Re Manfredi, Castello Monaci, and Tenuta Rapitalà. For more information, visit


BLADE is a digitally-powered aviation company and the largest arranger of helicopter flights for civilian travel in the United States. By leveraging its technology platform, strategic lounge network of 10 dedicated properties in four states, and its integrated partnerships with over 30 aviation operators, the company has expanded its offerings from one route in one state to 22 core routes in seven U.S. states. BLADE has proven to grow the size of the short distance aviation market in the areas in which it operates. Over 75% of BLADE's first-time helicopter passengers have never flown in a helicopter before flying BLADE.

One of BLADE’s key long-term goals is to make short distance aviation more accessible through quiet, carbon neutral and cost-effective aircraft (eVTOL) currently being developed by our investors and partners, which include Airbus, Lockheed Martin and Bell.

BLADE Urban Air Mobility, Inc. is not a direct air carrier. All flights are operated by DOT/FAA licensed direct air carriers.

To learn more about BLADE’s other services including BLADEone and amphibious seaplane services, visit


Megan Hollett


Megan Hollett