MANCHESTER, England--(BUSINESS WIRE)--Manchester United (NYSE:MANU) has entered into a global partnership with Mondelēz International (NASDAQ:MDLZ), whose world renowned brands include Cadbury, Oreo, Toblerone, Milka and belVita.
As part of the agreement, the two organisations will create dual-branded products as well as interactive and engaging campaigns for our global fan base.
The partnership will commence around United’s game against Watford this weekend, with activity to support Cadbury’s ‘Donate Your Words’ campaign. ‘Donate Your Words’ is a UK initiative to highlight the issue of loneliness amongst the older generation.
Manchester United’s Group Managing Director, Richard Arnold comments:
"Whether it’s Cadbury, Ritz, Oreo, or one of its many other brands, Mondelēz’s products are renowned around the world. This global partnership will assist Mondelēz with its expansion into key markets whilst deepening the affinity their customers have for their products. For Manchester United, the partnership enables us to bring Mondelēz’s popular products to our fans and enhances our ability to continue investing on the pitch.”
Colin O’Toole, Associate Marketing Director at Mondelēz comments:
“We’re extremely proud to announce Mondelēz’s partnership with Manchester United.
“As a global company with a presence in many different markets our alliance with one of the most recognisable sports teams in the world will give us the ability to differentiate us from competitors by offering our consumers added value through engaging products and experiences.”
About Manchester United
Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 142-year heritage we have won 66 trophies, enabling us to develop the world’s leading sports brand and a global community of 1.1 billion fans and followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right in over 150 countries around the world. With 2019 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ