Family Apparel Retailer Bob’s Stores and Outdoor Counterpart Eastern Mountain Sports Adopt Printed Offers Powered by flexEngage

Leading Retail Innovator Enhances Post-Sale Customer Experience for Rapidly Expanding Footwear and Activewear Brand

ORLANDO, Fla.--(BUSINESS WIRE)--Bob’s Stores and Eastern Mountain Sports have selected flexEngage, the leading POS marketing arm solution, to provide personalized, customer-friendly printed offers for consumers in the northeastern United States. Bob’s and Eastern Mountain Sport’s customers will now be given the option to receive customized printed offers based on their unique purchase behavior. Bob’s printed receipts will integrate with the Best of Bob’s™ loyalty rewards program and offer shoppers new and convenient opportunities to engage with the brand in personalized ways, provide important feedback, and return to shop online or in-store.

“We offer a rewards program where customers earn points for their purchases, when a customer receives 200 points we would mail them a reward. We were looking for a way to give our customers earned rewards instantly at the register instead of waiting for them to come in the mail," says Kris Viner, Marketing Manager at Bob’s Stores. “We also were looking for ways to engage the customer with instant coupons they could use on their next purchase, and flexEngage offered us the opportunity to seamlessly reach both of these goals.”

Bob’s Stores is the latest innovative retailer to implement flexEngage’s dynamic printed offers within their Point of Sale systems. Jay Patel, Chief Operating Officer of flexEngage, remarked, "Our printed offers solution is an ideal way for retailers to truly connect with their customers at the moment after purchase. With Bob’s Stores, we have shown high redemption rates, further supporting Bob’s goals with our solution. We are ecstatic at the opportunity to support and enhance Bob’s and Eastern Mountain Sports’ exceptional customer experience."

ABOUT BOB’S STORES:

Bob’s Stores is a chain of 30 retail stores throughout the northeast offering a wide selection of footwear, workwear, and every day clothing at a great price. Built on the strength of one guiding principle instilled by our founder Bob Lapidus: “Treat all customers with respect and dignity and they will return again and again,” Bob’s has quickly become a household favorite with no signs of slowing down.

ABOUT EASTERN MOUNTAIN SPORTS:

Eastern Mountain Sports is an outdoor clothing and equipment retailer with 20 stores throughout the northeast. EMS sells outdoor equipment and clothing from both name brands and its own EMS line focused on both reliable and functional outerwear and gear.

ABOUT FLEXENGAGE:

Through the delivery of custom-made transactional messages for brands like Under Armour, Michael Kors, and GNC, flexEngage aids brands in reducing churn while maximizing the moment after purchase. With over $60B in processed transactions, flexEngage triggers the next purchase and guides brand-driven retailers step-by-step as they turn receipts into repeats. Browse customer stories and learn more about their innovative receipt marketing solution at http://www.flexEngage.com