SANTA MONICA, Calif.--(BUSINESS WIRE)--GumGum Sports, the leader in AI-powered sponsorship analytics, today announced the hiring of Dominic Zuccarini as Senior Vice President of Sales. Based out of Santa Monica, Zuccarini will lead and expand the company’s domestic and international sales strategy. Zuccarini brings more than 20 years of building and leading profitable, high-growth, SaaS and media sales organizations at companies such as Zendesk and big data and social analytics platforms Klout (sold to Lithium), Dachis Group and Involver (sold to Oracle).
“Over the three years since launch, GumGum Sports has continued to push innovation and technological advancement in the sports and sponsorship analytics industries,” said GumGum Sports General Manager Brian Kim. “We’re excited to announce Dominic’s addition, a proven tech veteran, to help fuel that growth.”
Zuccarini’s hiring comes as GumGum Sports wraps up another successful 12-month period, which included doubling global customer count, doubling overall revenue, increasing international revenue by over 15%, hiring former ESPN exec Tori Stevens to grow the company’s Customer Success team, and uncovering more than $6B in earned media value generated for clients. The company now services over one-third of all teams across MLB, NFL, MLS, NBA, and NHL, and recently expanded into golf, rugby, squash and lacrosse sponsorship measurement.
In the last year, esports has also become an area of growth for the company, which last April launched its Esports Sponsorship Management Platform (SMP) to allow esports teams and organizations to configure sponsors seamlessly during gameplay without impacting a player’s stream, helping teams and organizations further monetize the industry. Continuing to expand GumGum Sports’ esports footprint will be a focus for Zuccarini.
“Dominic brings strong relationships and valuable experience in helping grow early stage companies,” added Kim. “His leadership will no doubt be a tremendous asset to us as we accelerate our go to market strategy and continue our expansion beyond the North America market.”
About GumGum Sports
GumGum Sports is an AI-powered sponsorship analytics solution that delivers timely data and insights to help brands, agencies, properties and media companies contextualize the value of their sponsorships. A division of computer vision pioneer GumGum, the company captures the full media value of sports sponsorships across live broadcasts, social media, and digital streaming, enabling rights holders to retain and grow partner revenue and giving sponsors the ability to track and optimize media value across a portfolio of sponsorships.