BOSTON--(BUSINESS WIRE)--Meketa Investment Group (Meketa), a global investment consulting and advisory firm, today announced the firm has adopted an updated brand platform, and as part of that effort, has launched a new website. The changes are intended to better reflect and communicate the firm’s offerings and competitive positioning.
Meketa’s new brand communications more effectively express the firm’s value to clients as a fully independent, deeply experienced and resourced organization, known for research and creative thought leadership, and high-touch client service. They also highlight the firm’s commitment, in line with that of its clients, to embracing diversity and inclusion.
“Meketa has enjoyed remarkable success over our 40-year history, greatly expanding our scope of offerings and range of clients,” said Stephen McCourt, Co-CEO, Meketa. “In recent years, we felt our brand had not fully kept pace with the firm’s growth and a changing industry. We are very pleased with the results of this branding effort, which we believe better reflects Meketa’s integrity, innovation, sophistication, and custom solutions.”
Unveiled this week, Meketa’s updated website incorporates colors, typography, photography, and design elements that build upon the firm’s established brand equity while offering a more modern, differentiated, and memorable look. In addition, new messaging communicates the range of Meketa’s services and better showcases the depth, breadth, and diversity of the Meketa team.
“Our branding effort examined every aspect of how the firm expresses itself verbally and visually,” said Peter Woolley, Co-CEO, Meketa. “Whether it is our approach, our history, our values, our services, or our deep and experienced team, we believe the new website and communications materials more effectively tell the Meketa story and promote our varied and integrated offerings. Going forward, Meketa is more effectively positioned to continue as an innovative, full-service solutions provider, helping to meet the complex investing needs of individuals and institutions.”
Boston-based Sametz Blackstone Associates served as brand strategy and design consultant to Meketa on this branding project.
Founded in 1978, Meketa is an employee-owned, full service investment consulting and advisory firm. As an independent fiduciary, the firm serves institutional investors in non-discretionary and discretionary capacities. Meketa’s collective client assets under advisement represent approximately $1.4 trillion. For more information, please visit www.meketa.com.