VANCOUVER, British Columbia--(BUSINESS WIRE)--Today, BuildDirect co-founder, entrepreneur, technology leader, and strategic advisor, Jeff Booth announced the release of his first book in the U.S. and Canada in print and digital formats titled The Price of Tomorrow: Why Deflation Is the Key to an Abundant Future. In a sweeping analysis that draws upon economics, science, innovation, politics, psychology, sociology, and business, Booth offers an intriguing thesis predicated on the deflationary impact of technological advances coupled with increasingly easy credit. The end result of which is a call to action.
“I wrote this book because I grew tired of the insufficient debate on the root causes of events happening around the globe. Inequality, polarization, and uprisings are predictable second and third-order effects of technology visibly impacting our world. Most of the conversation is spent on these issues without realizing the underlying driver,” said Jeff Booth, author of The Price of Tomorrow. “Every day, it seems like the social contract we grew up with is at greater risk. On our current path, I worry about the world that we will pass to our children.”
To harness the power of technology for good, we need to understand how it is linked to humanity. What is the future of technology? How will it impact society? How do we change or adapt our current economic systems for an evolving world? How do we solve for inequality in the world? What is the value of a currency? These are some of the questions tackled in The Price of Tomorrow.
“Jeff Booth has a unique ability to connect the dots to something bigger in this must-read book,” said Salim Ismail, founding executive director of Singularity University and best-selling author of Exponential Organizations. “Few books offer a more succinct, provocative, and enlightening view of the world as it is today, and what it could be tomorrow. Your world view will transform instantly.”
The Price of Tomorrow is challenging and controversial with examples taken from around the world. It’s an intellectual journey of ideas as Booth makes his case for why this time is different when most economists are saying it’s not — bringing our understanding of the world today into question. He argues that our economic systems were built for a pre-technology era when labour and capital were inextricably linked, an era that counted on growth and inflation, an era where we made money from inefficiency. He says that era is over, but we keep on pretending that those economic systems still work. He believes that on our current path, our world will become profoundly more polarized and unsafe. We need to build a new framework for our local and global economies, and soon; we need to accept deflation and embrace the abundance it can bring. Otherwise, he posits the same technology that has the power to bring abundance to us and our world will instead destroy it.
An English-language edition of The Price of Tomorrow: Why Deflation Is the Key to an Abundant Future is available online in Canada and the U.S. on Amazon.com, Amazon.ca, Indigo, Barnes & Noble, Book Depository, and Indiebound.
The print edition’s list price is $18.95 in the U.S. and $21.95 in Canada and the digital edition is priced at $7.68 in the U.S. and $9.99 in Canada.
For more information, visit thepriceoftomorrow.com.
About Jeff Booth
Jeff Booth is a visionary leader who has lived at the forefront of technology change for 20 years. He led BuildDirect, a technology company that aimed to simplify the building industry, for nearly two decades through the dot-com meltdown, the 2008 financial crisis, and many waves of technological disruption. Jeff has been featured in Forbes, TechCrunch, Inc.com, The Globe and Mail, BNN, Fast Company, Entrepreneur, Bloomberg, TIME, and The Wall Street Journal. In 2015, he was named BC Technology Industry Association’s (BCTIA) Person of the Year, and in 2016 Goldman Sachs named him among its 100 Most Intriguing Entrepreneurs.
About The Price of Tomorrow: Why Deflation Is the Key to an Abundant Future
We live in an extraordinary time. Technological advances are happening at a rate faster than our ability to understand them, and in a world that moves faster than we can imagine, we cannot afford to stand still. These advances bring efficiency and abundance--and they are profoundly deflationary.
Our economic systems were built for a pre-technology era when labour and capital were inextricably linked, an era that counted on growth and inflation, an era where we made money from inefficiency. That era is over, but we keep on pretending that those economic systems still work.
We need to build a new framework for our local and global economies, and soon; we need to accept deflation and embrace the abundance it can bring. Otherwise, the same technology that has the power to bring abundance to us and our world will instead destroy it.
In this extraordinary contrarian book, Jeff Booth, a leading mind and CEO in e-commerce and technology for 20 years, details the technological and economic realities shaping our present and our future, and the choices we face as we go forward--a potentially alarming, but deeply hopeful situation.