MONAT Gratitude Gives Back to Local Communities Through a Global Initiative to Encourage Giving

Over 1,500 MONAT Market Partners and Employees around the world hosted events to celebrate the fifth-annual Gratitude Week

MONAT Market Partners and employees volunteered at the Lotus House during Gratitude Week. (Photo: Business Wire)

MIAMI--()--This December, MONAT Gratitude, the philanthropic movement behind MONAT Global Corp (MONAT), hosted its fifth-annual Gratitude Week by impacting local communities around the world. Over 1,500 Market Partners and employees of the Miami-based company joined forces around the globe by organizing and hosting efforts to benefit local non-profits or spread gratitude in communities throughout the United States, Canada, United Kingdom and, for the first time, Ireland and Poland.

One of the largest efforts that took place during Gratitude Week was a holiday lunch at Miami-based Lotus House, an organization that is dedicated to improving the lives of homeless women, youth and children. The MONAT team transformed the dining area into a fine dining experience and served over 200 women that live in the shelter. Guests enjoyed live music and a gourmet menu prepared by Recipes for Change, and they each received two products from the MONAT Skincare line.

Other events include:

The first Gratitude Week took place five years ago when Sr. Luis Urdaneta, chairman and co-founder of MONAT, asked that, in celebration of his birthday, everyone take action and make a positive impact in their community. Each year, the event takes place during the first week of December, and it has quickly become one of MONAT Gratitude’s signature events.

“Gratitude Week is the most beautiful week of the year for us because it shows what MONAT is really about: making a positive impact. Each year, we challenge ourselves to impact more communities than the last,” said Lu Urdaneta, Chief Culture Officer. “Our Market Partners have shown their creativity and willingness to help others by organizing efforts and putting their plans into action.”

Gratitude Week is part of MONAT Gratitude’s fourth quarter focus on impacting communities around the world. On the heels of MONAT’s recent expansion to Ireland and Poland, local Market Partners have already begun making a difference in the community by hosting charitable events. Market Partners in both Ireland and Poland hosted toy drives that benefited charities in their local communities.

MONAT Gratitude has been an integral part of the MONAT Global company culture since its inception in 2014. The values of gratitude and giving back have always been a high priority for the MONAT team. Today, the organization focuses its giving efforts in three impact areas: families, children and education.

Follow MONAT Gratitude on Facebook and Instagram. More information about the efforts and philosophy behind Gratitude can be found at

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About MONAT Gratitude

MONAT Gratitude has been an integral piece of the MONAT company culture since its inception in 2014. This movement has grown from the Urdaneta family’s commitment to instilling gratitude as a core company value. MONAT Gratitude partners with innovative nonprofit organizations in its local communities that support efforts under its three pillars: Families, Children and Education. As a movement, MONAT Gratitude believes in the power of creating conversations and inspiring a greater network to take action. Due to the passion of our MONAT Market Partners and commitment to making gratitude a part of our business, what started as a series of grassroots volunteering efforts in Miami has spread across the U.S., Canada and the U.K.

About MONAT Global

MONAT Global Corp is a wholly owned subsidiary of Alcora Corporation, whose holdings include Project Beauty, an online retail beauty company and B&R Products, Inc., their research, development and manufacturing Laboratory subsidiary. All three companies are headquartered in and around Miami, Florida. MONAT was founded in 2014 to enter the multi-billion-dollar haircare market and provides groundbreaking opportunities through a novel Social Marketing approach to Direct Sales. In 2019, the company expanded into the skincare market. The company offers a unique and exciting business model and one of the most generous compensation plans in the U.S., Canadian, U.K., Irish and Polish markets.


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Maggie Holley
Sunwest Communications for MONAT Global
+1 (469) 547-0018

Release Summary

This December, MONAT Gratitude, the philanthropic movement behind MONAT Global Corp (MONAT), hosted its fifth-annual Gratitude Week.


Maggie Holley
Sunwest Communications for MONAT Global
+1 (469) 547-0018