BRAINTREE, Mass.--(BUSINESS WIRE)--Green Rabbit, the leading e-commerce cold chain logistics provider to the food industry, today announced the appointment of three world-class leaders from the grocery, retail and consumer goods industries to serve as independent members on its board of directors: James McCann, Paal Gisholt and Roger McEldowney. The new members bring decades of experience in scaling ground-breaking food and grocery technologies into globally recognized brands.
“Green Rabbit is on a mission to become the delivery and fulfillment backbone of the perishable food and grocery industries,” said Joe Melville, co-founder and Chief Growth Officer of Green Rabbit. “The new independent board members will provide valuable strategic guidance to help us scale to meet the incredible market opportunity in front of Green Rabbit. Individually, we are fortunate to have each of these members on the board. Together, they provide a powerful combination of experience and blend of skills to help take Green Rabbit to the next level.”
Today’s appointments to the Green Rabbit board include:
James is an investor and/or board member for 34 companies encompassing some of the most exciting organizations in the retail technology, food technology and consumer goods sectors, including Bowery, Datasembly, Takeoff Technologies, Flashfood, Grillo’s Pickles, Fetch Rewards, Voicify, Deliv and Pensa Systems. Before becoming an early-stage investor, James spent more than 20 years in the grocery industry. He was the CEO of several Tesco businesses in Europe and Asia, Carrefour France and latterly Ahold’s $26 billion U.S. business. In his spare time, he is a volunteer pilot for PALS, helping patients get to and from medical treatments center. James is also a trustee at the Dana-Farber Cancer Institute in Boston.
Paal brings more than 20 years of experience scaling technology-based consumer brands to Green Rabbit’s board. An award-winning entrepreneur with a passion for developing winning cultures, he currently serves as the founder and CEO of AQ Nutrition – a direct to consumer nutrition business. Paal previously served as CEO of the Guidepost Growth Equity-backed SmartPak Equine. By combining a disruptive business model, proprietary technology, and compelling customer experience, he scaled the company to $140 million and a leadership position in the equine e-commerce marketplace. Paal has extensive private equity experience and currently sits on the board of directors of the National Animal Supplement Council.
With more than 35 years of experience in the confectionery industry, including broker, distribution and manufacturing, Roger is currently a senior advisor at Chocolate Delivery Systems and manager of RMACK Candy Solutions, LLC. Throughout his career, Roger has invested in and implemented significant technologies in sourcing and supply chain management to enable clients to achieve and maintain the position of being the low-cost supplier and improve sourcing. He also created a family of products, while president at Tzetzo, under the Kids Play®/Select Brands® trademarks, with sales in excess of $20 million. While at Tzetzo he played an integral role in helping scale revenues to more than $150 million and eventually a successful sale of the company. Roger has successfully negotiated strategic alliances with multiple suppliers, creating better quality products and control of supply and inventory management challenges.
About Green Rabbit
Green Rabbit is the trusted cold chain logistics provider for fast, safe, sustainable fulfillment and delivery of perishable goods and grocery. The company’s proprietary technology automates and manages the entire supply chain process, enforcing SQF Level 3 certification and industry best practices to ensure that heat-sensitive items are delivered fresh, cost-effectively, and in an environmentally conscious manner. The world’s leading food retailers and CPGs rely on Green Rabbit to maximize their e-commerce and omnichannel food service initiatives. For more information, visit us at https://www.greenrabbit.com.