Appetize Expands Executive Leadership Team Hiring Robbie Knutson-Ratto as Senior Vice President of Product

Continues Commitment to Product and Development Hiring Alain Avakian as Chief Technology Officer (CTO) and Naming Co-Founder Jason Pratts as Chief Information Officer

PLAYA VISTA, Calif.--()--Appetize, the leading enterprise cloud Point of Sale (POS) and management platform, today announced executive leadership appointments to continue driving the company’s product and development growth. Industry veteran Robbie Knutson-Ratto has joined as Senior Vice President of Product, responsible for the company’s product management and overseeing the product roadmap and development. The appointment of Ms. Knutson-Ratto reflects Appetize’s commitment to continue providing the leading enterprise cloud POS and management platform for foodservice and retail Fortune 500 businesses.

Ms. Knutson-Ratto is a versatile product executive with over 20 years of experience leading strategy for industry-recognized products and solutions worldwide. She brings an extensive background in SaaS/cloud, web, and mobile development, working with startups and large companies across multiple industries. Most recently, she was Global VP Product and General Manager for accounting software company Xero.

“Appetize’s modern omnichannel offering is truly advancing the point of sale industry by providing a seamless guest experience while helping enterprises manage and future-proof their businesses,” said Ms. Knutson-Ratto. “That, combined with the team’s extremely customer-focused and collaborative culture, are what led me to join. I look forward to contributing to the innovative technology and culture at Appetize.”

Appetize has expanded its product and development team over the last year, with industry veteran Alain Avakian joining as CTO. Mr. Avakian is responsible for leading a team of over 200 technology experts and engineers with a focus on scaling the organization across project management, development, quality assurance, and security. In addition, co-founder Jason Pratts has expanded his role from Chief Operating Officer (COO) to Chief Information Officer (CIO). As CIO, Jason will lead the strategic direction of the Appetize platform and overall management of the company’s product teams.

"Enterprise businesses are increasingly looking to the cloud to modernize their point of sale systems and Appetize continues to see explosive growth as the only cloud point of sale provider that offers true enterprise-level management capabilities,” said Max Roper, CEO at Appetize. “This expansion has necessitated scaling our product and development team with experienced industry leaders. We’re thrilled to have Robbie lead our product team, Alain on board as CTO, and Jason in his new role as CIO.”

About Appetize

Appetize is the leading enterprise cloud POS and management platform for foodservice and retail, trusted by many of the world’s most well-known and highest volume businesses, including sports and entertainment venues, theme parks and attractions, restaurants, retailers, education campuses, and business cafeterias. Appetize has simplified the order and transaction process to help businesses drive financial performance, improve the guest experience, and future-proof operations. For more information, please visit


Kathryn Kelly

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Kathryn Kelly