NEW YORK--(BUSINESS WIRE)--Adrianna Papell, the leading brand in the occasion-wear and bridal market, announces the launch of a virtual showroom to help brides take the stress of out coordinating their bridal party’s attire.
The new virtual showroom is a collaborative commerce technology platform that enables a millennial bride to “shop together” in a virtual showroom online with her geographically dispersed bridal party and coordinate her wedding party vision into a reality. The virtual showroom offers a unique assortment, differentiated with data-driven design and a merchandising approach that enables mix and match across styles, fabrications, and price points within a pantone color. The Virtual Showroom gives bridal parties of all different sizes, style preferences and geographical locations an easy option to find the perfect dress. The showroom functionality can be experienced by visiting www.adriannapapell.com/wedding.
Along with the launch of the new showroom functionality, the brand recently launched Weddington Way by Adrianna Papell, incorporating styles by the millennial bridesmaid brand it purchased from The Gap, Inc. last year. Launched in 2011, Weddington Way’s goal was to transform an outdated stressful bridesmaid dress shopping experience into one that was enjoyable for brides and bridesmaids alike. With the addition of Weddington Way to its existing bridesmaid collection, Adrianna Papell now has the most comprehensive selection of bridal party attire available anywhere.
About Adrianna Papell:
“Beauty revealed. Making every moment, and every woman, feel special.”
For 35+ years, the Adrianna Papell Group, a New York City based apparel, shoe and accessory company, has been focused on revealing the beauty in every woman. With an artisanal attention to detail and quality craftsmanship and fit, Adrianna Papell collections are infused with a timeless elegance and eclectic flair that empowers women of all ages and silhouettes to feel and look their best. Each piece is designed for the way women live today—transitioning effortlessly from one occasion to the next. Today, the Adrianna Papell brand has a substantial market share in the dress business and is distributed to all leading retailers in the United States and through the brand’s direct-to-consumer ecommerce site. The Adrianna Papell Group has expanded its business across 31 countries through various channels, including free standing stores, and is fast growing its brand recognition in the wedding industry with a full complement of head-to-toe attire to dress a bride and her bridal party from say “Yes!” to “I do!”. The Brand recently launched the Adrianna Papell bridal jewelry collection at KAY Jewelers, featured in over 1,000 KAY stores nationwide. Adrianna Papell strives to celebrate the important moments of life by celebrating the women who experience them.