DALLAS--(BUSINESS WIRE)--In today’s dynamic and rapidly evolving market, companies want an integrated communications strategy and team. Answering that market need, Shelton Group launches public relations (PR) to complement the firm’s established investor relations (IR) services. By uniting PR and IR, Shelton Group helps to ensure a unified message across communication disciplines, while protecting, enhancing and building a company’s reputation through increased stakeholder engagement. Joining the team as Vice President of Public Relations is industry veteran and former Shelton Group employee, Katie Olivier, who previously served in the role for 13 years and brings a total of 25 years of PR and marketing experience to the firm.
President of Shelton Group, Leanne Sievers, commented, “I’m pleased to have Katie back on our team to offer our clients her deep expertise and valuable advice in public relations. PR serves an important role in every company’s communication strategies and perfectly complements a strategic IR program. We now encompass two critical communications disciplines that blend strategy, industry knowledge and execution to uniquely craft a client’s story to achieve maximum results.”
For 25 years, Shelton IR has been at the forefront of technology communications excellence. Adding PR services to the firm enables the creation of integrated communications programs for clients that align messaging, drive company awareness and build greater brand equity with media and investors alike. As a result, Shelton Group’s existing and prospective clients can achieve greater visibility to a broader audience.
“Shelton Group was founded with a focus on technology in 1994 by Jodi Shelton, who currently serves as the CEO of GSA. Technology is in our DNA,” said Olivier. “I’m very pleased to be back at Shelton Group and excited for the tremendous opportunities the future holds for our growing firm.”
About Shelton Group:
Shelton Group is a full-service, strategic IR and PR agency providing customized programs and services to public and privately held companies. Shelton offers a team of professionals with diverse backgrounds that uniquely blend business acumen with creativity to deliver the highest quality of service. Applying an integrated approach to corporate communications, Shelton Group delivers a company’s unified story to stakeholders. Through a dedication to value-added service and a national network of key strategic relationships, Shelton Group has built a trusted reputation that produces results for emerging and established companies. The company has offices in Texas, California, China and Taiwan. For more information visit http://www.sheltongroup.com.