FREMONT, Calif.--(BUSINESS WIRE)--Jos. A. Bank today announced the appointment of Matt Repicky as Chief Marketing Officer. Mr. Repicky brings to this role more than 20 years of experience building and transforming leading consumer, fashion and e-commerce brands, including the Barbie brand at Mattel, MyHabit at Amazon and contemporary women’s brands at The Jones Group.
Jos. A. Bank Brand President Mary Beth Blake said, “Matt is a proven marketing leader who has shifted consumer perceptions around brand purpose and championed strategic changes in advertising to generate greater awareness, drive revenue and increase customer acquisition. His experience and expertise will positively impact the speed and quality with which we are able to execute against our mission of being the preferred menswear destination that helps men feel their best so they can do their best work.”
Most recently, Matt served as chief marketing officer at Genexa, an early stage growth company focused on making cleaner over-the-counter medicines. Prior to Genexa, Matt spent four years at toy company Mattel, as head of global brand marketing for Barbie, during a time of significant transformation and change. Previously, Matt worked at Amazon, in their NYC fashion division, where he led marketing for their off-priced business MyHabit. He has also held a leadership role at fashion company The Jones Group, and began his career in management consulting at top firms PricewaterhouseCoopers and Accenture.
“The Jos. A. Bank brand blends a deep heritage of craftsmanship with the latest performance innovations to deliver superior quality clothing in a highly service oriented environment. I am energized by the opportunity to join the team as we elevate our brand promise, broaden our reach and increase our relevance among a wide range of consumers,” said Repicky.
About Jos. A. Bank
Jos. A. Bank Clothiers, Inc., established in 1905, is one of the nation's leading designers, manufacturers and retailers of men's classically-styled tailored and casual clothing, sportswear, footwear and accessories. The Company sells its full product line through nearly 500 stores in 44 states and the District of Columbia, a nationwide catalog and an e-commerce website that can be accessed at http://www.josabank.com/.
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