Automated Insights Hires Vice President of Sales

Michael Soluri Joins the Stats Perform Company to Focus on Natural Language Generation for Business Intelligence

Michael Soluri, vice president of sales at Automated Insights (Photo: Business Wire)

DURHAM, N.C.--()--Automated Insights, a Stats Perform company and the leading natural language generation (NLG) provider for business intelligence, announced the hiring of Michael Soluri as vice president of sales. In his role, Soluri will drive global sales of Wordsmith, Automated Insights’ premier platform for transforming data into insightful narrative, as well as oversee NLG sales for Stats Perform.

With more than 25 years in successful sales and business development, Soluri joins the Automated Insights team delivering industry-leading NLG technologies. Soluri most recently served as the Chief Revenue Officer of EDM Group, a private, global outsourced technology company focused on transforming data and business process automation for clients. Before EDM Group, Soluri held several key management positions for Lexmark International, where he spent nearly two decades building long-term and multi-million dollar annuity contracts.

“We are excited to have Michael on board to lead our NLG sales group as he brings extensive experience successfully managing high-performing sales groups for global technology companies,” said Steve Xeller, Chief Revenue Officer at Stats Perform. “With over 25 years of experience, Michael is well equipped to manage sales of our NLG business intelligence solution out of Automated Insights, while directly supporting NLG sales across the Stats Perform business. I couldn’t be happier to bring him on board and look forward to seeing how his expertise will transform NLG sales for Automated Insights and Stats Perform.”

Soluri holds a bachelor’s degree from the University of North Carolina at Chapel Hill and serves as a board member of Israeli-based OTI Global (Nasdaq: OTIV). Soluri’s background is rooted in relationship building and providing true value for his clients. With his understanding of customers’ business priorities and his ability to navigate a complex sales cycle, Soluri is prepared to lead the NLG business development team.

“Automated Insights and Stats Perform are at the forefront of a lot of exciting work in NLG and artificial intelligence and I am thrilled to join the team,” Soluri said. “The Wordsmith NLG platform covers over fifty industries and hundreds of customers, including several Stats Perform customers in sports. The platform is truly dynamic, delivering more than 1.5 billion pieces of content per year to many high-profile customers. I couldn’t be more excited to work to build out the impressive book of business.”


Established in 2007 and headquartered in Durham, N.C., Automated Insights is the creator of Wordsmith, the world’s first self-service natural language generation platform for business intelligence. Automated Insights empowers organizations to generate human-sounding narratives from data, making it easy to produce real-time, written analytics, personalized reports, and stories at scale. The Wordsmith platform is utilized by companies such as Allstate, Associated Press, and Cisco to increase organizational data literacy and broaden the adoption of business intelligence software. For more information, visit


Reed Findlay, Stats Perform Corporate Communications Manager / +1 847-583-2642


Reed Findlay, Stats Perform Corporate Communications Manager / +1 847-583-2642