BOSTON--(BUSINESS WIRE)--Nightgowns are back! Bringing a fresh, stylish look to everyday loungewear, the digital-first launch of the winter collection from eco-conscious brand I Love My Nighty delivers the ultimate relaxation experience with chic nightgowns and loungewear separates, including the EvelinaLu Maxi Jersey Nightgown, the JaneyLu French Terry Hoodie and the JulieLu Fleece Hoodie, designed to make you look and feel beautiful in the comfort of home. Vowing to be the softest on Earth, the collection exclusively uses TENCEL™ which is gentle on your skin and the planet and is key to falling in love with your nighty.
Watch Now: I Love My Nighty Winter Collection
“We’re here to ‘take back the nighty’ and give this classic wardrobe staple a modern makeover,” announces “Leading Lady” Maureen Barillaro. “What you wear at home has a significant influence on your mood. Dressing in clothes you don’t love or clothes that are designed for activity discourages you from truly relaxing.”
With lack of sleep being cited the most common barrier to a healthy life, it’s more important than ever to focus on yourself and prepare for your beauty sleep. I Love My Nighty embodies a feeling of luxurious comfort and style that you will look forward to all day. Although athleisure dominates the daytime, staying in activewear reinforces an on-the-go mindset, in turn making it harder to get the refreshing sleep you need.
Barillaro continues, “Changing into your nightgown provides the essential transition to a soothing evening that we all crave after a kickass day at the office, an energetic workout or a day from hell. Give your activewear some downtime and dress in something that brings both the bliss and glam to your nighttime routine.”
All I Love My Nighty styles use fabric derived from TENCEL™ fibers. Designed for long-lasting natural comfort by Eco Soft technology, TENCEL™ cellulosic fibers from sustainable European wood sources liberate movement with an exquisitely soft, flexible fit and is considered twice as soft as cotton. Fabric made from these botanic fibers naturally helps regulate body temperature, contributing to greater breathability. Born from nature, TENCEL™ unveils a new standard of conscious fashion.
Barillaro elaborates on the importance of sustainable fashion, “The textile industry is the second most polluting on the planet, so we prioritize both sustainable materials and production practices.” In addition to eco-friendly fabric, I Love My Nighty’s small batch production is in the USA, reducing the carbon footprint in regards to manufacturing and transportation. Packaging is also kept to a minimum and relies on materials that are recyclable and compostable.
To purchase, visit ilovemynighty.com. The EvelinaLu Maxi Nightgown retails at $96, the JaneyLu Hoodie $104 and JulieLu Hoodie $111. The collection features inclusive sizing up to 18. Free shipping for orders over $150. Loungewear separates will launch in November.
About I Love My Nighty
There’s a secret hiding behind closed doors. Women are wearing clothes they would not dare to be seen in otherwise. I Love My Nighty solves the “frump slump”: the pervasive fashion faux pas of wearing unattractive clothes at home because it’s the only thing that feels comfortable.
Founder Maureen Barillaro knew she deserved something better than sweats and granny gowns during the long cold New England winters, and with no background in fashion, immersed herself in learning the business and launched “I Love My Nighty” in 2019.