NEW YORK--(BUSINESS WIRE)--Yieldmo, one of the world’s fastest-growing digital advertising and attention analytics companies, announced today it has hired advertising industry veterans Mari Kim Novak and Lisa Bradner to newly created executive roles. Novak is Yieldmo’s new Chief Marketing Officer (CMO) and Lisa Bradner is General Manager (GM) of its Data and Analytics business.
“We are thrilled to have Mari Kim and Lisa, proven industry leaders, join our executive leadership team,” said Mike Yavonditte, CEO, Yieldmo. “Their collective industry expertise and leadership will play an integral role in Yieldmo’s continued growth; geographic and product expansion.”
Mari Kim Novak will oversee marketing strategy and day-to-day operations for the company. In this capacity, she will own the company’s brand marketing, product marketing, industry relations and communications. Prior to Yieldmo, Mari Kim was CMO, Rubicon Project. Novak brings more than twenty years of experience from the advertising industry, including nearly a decade at Microsoft, where she was the global head of marketing for Microsoft Advertising. Before Microsoft, Novak held senior roles in the US and UK at Millward Brown, Jupiter Media Metrix and Grey Group.
“Yieldmo is a technology company with deep expertise and knowledge of the industry,” said Novak, CMO, Yieldmo. “I look forward to showing the broader industry how the combination of a premium marketplace and unique data analytics can help move the industry forward and brands closer to their customers.”
As the GM, Data and Analytics, Bradner will be responsible for bringing to market Yieldmo’s attention analytics offering. Bradner most recently served as the President of OMD Midwest. Prior to OMD, Bradner held senior roles at Publicis, IPG, Forrester, and Acco Brands. Overall, Bradner brings Yieldmo more than 20 years of executive experience in analytics, brand development, ecommerce, retail, and marketing to Yieldmo.
"I am excited to put decades of first-hand client and agency experience to work in building out a strategic data and analytics business for Yieldmo,” Bradner, GM, Data and Analytics, Yieldmo said. “I look forward to helping advertisers, agencies and publishers better understand their customers with our attention analytics solution.”
Along with Bradner and Novak, Yieldmo is also hiring in strategic roles across its data analytics, engineering, and product teams. The company is backed by premier investors including Google Ventures, WarnerMedia and Union Square Ventures.
Yieldmo is one of the world’s fastest-growing digital advertising and attention analytics companies. Agencies and brands use its premium marketplace to create, measure, model, and optimize their campaigns for unmatched scale and performance. Underpinned by AEROS attention analytics, advertisers can now truly understand how consumers are interacting with ads before the click, and after the initial view. Yieldmo ultimately delivers better results by harnessing the power of attention data to drive superior audience engagement and targeting.
Visit www.yieldmo.com to learn more.