DUBLIN--(BUSINESS WIRE)--The "South Africa E-Cigarette Market Research Report: By Product, Gender, Age-Group, Distribution Channel - Industry Size, Share, Trends and Growth Forecast to 2024" report has been added to ResearchAndMarkets.com's offering.
Witnessing a CAGR of 18.6% during the forecast period (2019-2024), the South African e-cigarette market is predicted to attain $62.0 million by 2024, growing from 2018 when it generated $20.7 million revenue.
The major drivers of the market are the increasing sales of these cigarettes via online platforms and growing awareness about health in the country. Electronic cigarettes contain liquefied nicotine, which, on being heated, provides the same effect as conventional cigarettes. Labeled as environment-friendly, e-cigarettes are available in multiple flavors.
The introduction of new and intriguing flavors is the trend in the South African e-cigarette market. In the country, about 20.0% of the population uses e-cigarettes after the age of 15. Attractive flavors, such as bubblegum, menthol, cola, coffee, mint, and fruits, have been introduced in the market to attract customers. The demand for new flavors by users is motivating manufacturers to launch many more of these. For instance, a new Rebel Ice' flavor was launched in 2019 by Twisp (Proprietary) Limited, a South African e-cigarette brand.
Sales of e-cigarettes over online channels is helping the South African e-cigarette market grow rapidly by increasing the customer base of manufactures and vendors. E-cigarettes are associated with cost-effectiveness, safety, convenience, and less harm compared to conventional cigarettes. Via online channels and social media presence, companies are targeting consumers of different age groups by offering discounts. The major e-cigarette distributing firms operating in the South African market are eCiggies Online Store, Vape Africa, and VapeShop.
The South African e-cigarette market can take advantage of the shifting consumer preference toward alternatives from conventional cigarettes. This can be attributed to the rising number of people suffering from serious illnesses caused by tobacco consumption. In the country, e-cigarettes are being sold as consumer products, resulting in their easy availability at retail outlets, kiosks, and shopping malls.
Therefore, tobacco companies are investing in the development of next-generation vaping devices to lure the youth into buying these. They are considered a less harmful alternative to conventional cigarettes and are also cheaper.
South Africa E-Cigarette Market Segmentation
Key Topics Covered:
Chapter 1. Research Background
1.1 Research Objectives
1.2 Market Definition
1.3 Research Scope
1.4 Key Stakeholders
Chapter 2. Research Methodology
2.1 Secondary Research
2.2 Primary Research
2.3 Market Size Estimation
2.4 Data Triangulation
2.5 Assumptions for the Study
Chapter 3. Executive Summary
Chapter 4. Introduction
4.1 Definition of Market Segments
4.1.1 By Product
22.214.171.124.1 Open tank
126.96.36.199.2 Closed system
188.8.131.52 Vape mod
4.1.2 By Distribution Channel
184.108.40.206 Vape shop
4.1.3 By Gender
4.1.4 By Age Group
4.2 Definitions of Aftermarket Segments
4.2.1 By Type
220.127.116.11.1 By liquid
18.104.22.168.2 By flavor
22.214.171.124.2.8 Menthol tobacco
126.96.36.199 Battery and charger
4.3 Government Regulations/Taxes
4.4 Value Chain Analysis
4.5 Market Dynamics
188.8.131.52 Increased demand for flavored e-cigarettes
184.108.40.206 Rising number of product launches by e-cigarette manufacturers
220.127.116.11 Growing health awareness in the country
18.104.22.168 Increasing sale of e-cigarettes through online channels
22.214.171.124 Impact analysis of drivers on market forecast
126.96.36.199 Implementation of strict legal framework
188.8.131.52 Existence of illicit cigarette market in South Africa
184.108.40.206 Impact analysis of restraints on market forecast
220.127.116.11 Surging advancements in vaping technology
18.104.22.168 Growing popularity toward tobacco alternatives
4.6 Porter's Five Forces Analysis
Chapter 5. South Africa Market Size and Forecast
5.1 By Product
5.1.1 Cig-a-Like Market, by Type
5.1.2 Vaporizer Market, by Type
5.1.3 T-Vapor Market, by Type
5.2 By Gender
5.3 By Age Group
5.4 By Distribution Channel
5.5 E-Cigarette Aftermarket, By Type
5.5.1 E-Cigarette Refill Aftermarket, By Liquid
5.5.2 E-Cigarette Refill Aftermarket, By Flavor
Chapter 6. Competitive Landscape
6.1 List of Key Players and Their Offerings
6.2 Market Share Analysis of Key Players
6.3 Key Players and Their Presence in Different Segments of E-Cigarette Market
6.4 Recent Activity of Major Players
6.5 Strategic Developments of Key Players
6.5.1 Mergers and Acquisitions
6.5.2 Product Launches
Chapter 7. Company Profiles
- British American Tobacco p.l.c.
- Altria Group Inc.
- Japan Tobacco Inc.
- Imperial Brands PLC
- Philip Morris International Inc.
- Pax Labs Inc.
- JUUL Labs Inc.
- Shenzhen iSmoka Electronics Co. Ltd.
- Shenzhen IVPS Technology Corporation Ltd.
- Shenzhen IJOY Technology Co. Ltd.
- Innokin Technology Co. Ltd.
- Shenzhen Kanger Technology Co. Ltd.
- Korea Tobacco & Ginseng Corporation (KT&G)
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