South Africa $20+ Mn E-Cigarette Market to 2024 by Product, Gender, Age-Group, Distribution Channel -

DUBLIN--()--The "South Africa E-Cigarette Market Research Report: By Product, Gender, Age-Group, Distribution Channel - Industry Size, Share, Trends and Growth Forecast to 2024" report has been added to's offering.

Witnessing a CAGR of 18.6% during the forecast period (2019-2024), the South African e-cigarette market is predicted to attain $62.0 million by 2024, growing from 2018 when it generated $20.7 million revenue.

The major drivers of the market are the increasing sales of these cigarettes via online platforms and growing awareness about health in the country. Electronic cigarettes contain liquefied nicotine, which, on being heated, provides the same effect as conventional cigarettes. Labeled as environment-friendly, e-cigarettes are available in multiple flavors.

The introduction of new and intriguing flavors is the trend in the South African e-cigarette market. In the country, about 20.0% of the population uses e-cigarettes after the age of 15. Attractive flavors, such as bubblegum, menthol, cola, coffee, mint, and fruits, have been introduced in the market to attract customers. The demand for new flavors by users is motivating manufacturers to launch many more of these. For instance, a new Rebel Ice' flavor was launched in 2019 by Twisp (Proprietary) Limited, a South African e-cigarette brand.

Sales of e-cigarettes over online channels is helping the South African e-cigarette market grow rapidly by increasing the customer base of manufactures and vendors. E-cigarettes are associated with cost-effectiveness, safety, convenience, and less harm compared to conventional cigarettes. Via online channels and social media presence, companies are targeting consumers of different age groups by offering discounts. The major e-cigarette distributing firms operating in the South African market are eCiggies Online Store, Vape Africa, and VapeShop.

The South African e-cigarette market can take advantage of the shifting consumer preference toward alternatives from conventional cigarettes. This can be attributed to the rising number of people suffering from serious illnesses caused by tobacco consumption. In the country, e-cigarettes are being sold as consumer products, resulting in their easy availability at retail outlets, kiosks, and shopping malls.

Therefore, tobacco companies are investing in the development of next-generation vaping devices to lure the youth into buying these. They are considered a less harmful alternative to conventional cigarettes and are also cheaper.

South Africa E-Cigarette Market Segmentation

Key Topics Covered:

Chapter 1. Research Background

1.1 Research Objectives

1.2 Market Definition

1.3 Research Scope

1.4 Key Stakeholders

Chapter 2. Research Methodology

2.1 Secondary Research

2.2 Primary Research

2.3 Market Size Estimation

2.4 Data Triangulation

2.5 Assumptions for the Study

Chapter 3. Executive Summary

Chapter 4. Introduction

4.1 Definition of Market Segments

4.1.1 By Product Cig-a-like Disposable Rechargeable Vaporizer Open tank Closed system Vape mod T-vapor Heat-not-burn Infused

4.1.2 By Distribution Channel Vape shop Hypermarket/supermarket Online Tobacconist Others

4.1.3 By Gender Male Female

4.1.4 By Age Group 16-24 25-34 35-44 45-54 55-65 65+

4.2 Definitions of Aftermarket Segments

4.2.1 By Type Refill By liquid Nicotine Non-nicotine By flavor Fruit Tobacco Menthol Candy Savory/spice Bakery/dessert Beverage Menthol tobacco Others Battery and charger Others

4.3 Government Regulations/Taxes

4.4 Value Chain Analysis

4.5 Market Dynamics

4.5.1 Trends Increased demand for flavored e-cigarettes Rising number of product launches by e-cigarette manufacturers

4.5.2 Drivers Growing health awareness in the country Increasing sale of e-cigarettes through online channels Impact analysis of drivers on market forecast

4.5.3 Restraints Implementation of strict legal framework Existence of illicit cigarette market in South Africa Impact analysis of restraints on market forecast

4.5.4 Opportunities Surging advancements in vaping technology Growing popularity toward tobacco alternatives

4.6 Porter's Five Forces Analysis

Chapter 5. South Africa Market Size and Forecast

5.1 By Product

5.1.1 Cig-a-Like Market, by Type

5.1.2 Vaporizer Market, by Type

5.1.3 T-Vapor Market, by Type

5.2 By Gender

5.3 By Age Group

5.4 By Distribution Channel

5.5 E-Cigarette Aftermarket, By Type

5.5.1 E-Cigarette Refill Aftermarket, By Liquid

5.5.2 E-Cigarette Refill Aftermarket, By Flavor

Chapter 6. Competitive Landscape

6.1 List of Key Players and Their Offerings

6.2 Market Share Analysis of Key Players

6.3 Key Players and Their Presence in Different Segments of E-Cigarette Market

6.4 Recent Activity of Major Players

6.5 Strategic Developments of Key Players

6.5.1 Mergers and Acquisitions

6.5.2 Product Launches

Chapter 7. Company Profiles

  • British American Tobacco p.l.c.
  • Altria Group Inc.
  • Japan Tobacco Inc.
  • Imperial Brands PLC
  • Philip Morris International Inc.
  • Pax Labs Inc.
  • JUUL Labs Inc.
  • Shenzhen iSmoka Electronics Co. Ltd.
  • Shenzhen IVPS Technology Corporation Ltd.
  • Shenzhen IJOY Technology Co. Ltd.
  • Innokin Technology Co. Ltd.
  • Shenzhen Kanger Technology Co. Ltd.
  • Korea Tobacco & Ginseng Corporation (KT&G)

For more information about this report visit

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900