Lively Adds New Debit Processor To Offer Better Consumer Payment Experience

Visa powers improved access to health savings accounts for Lively customers

Visa powers improved access to health savings accounts for Lively customers (Graphic: Business Wire)

SAN FRANCISCO--()--Lively, Inc., creators of the modern Health Savings Account (HSA), today announced a collaboration with Visa to bring Visa’s industry leading debit card processing to HSA spending. Lively’s customers now have easier access to their HSA funds and quick, reliable debit transactions secured by the strength and innovation of Visa Debit Processing.

The majority of Lively customers are spending 96 percent of their annual HSA contributions on qualified medical expenses, making their debit card one of the most important tools for accessing their HSA funds.

“Adding Visa as our debit processor gives us the confidence that we are delivering the absolute best-in-market HSA experience,” said Alex Cyriac, CEO and Co-Founder of Lively. “Keeping our exceptional customer service as we grow is our highest priority. Visa will help us deliver access to more capabilities for our customers to leverage their HSA and make instant HSA spending decisions.”

Through the Visa network, Lively is focused on providing individuals and employees unfettered access to the purchasing power they require to conveniently spend their HSA funds, when and where they need them. More locations, more control, and more real-time HSA-eligible purchase information will help Lively consumers use their HSA funds in the most optimal way possible. Visa also provides Lively consumers and customers access to a range of enhanced benefits including a large interconnected network and anti-fraud benefits such as purchase protection and ID theft protection benefits.

The Lively Visa debit card will be made available to all new account holders starting in the next few weeks and all existing card holders will be transitioned over the coming months. The partnership is the latest addition to Lively’s growing list of customer-first offerings and resources, including its mobile app, HSA Marketplace, health plan cost comparison calculator, and recent announcement to drop all fees to access investments for individuals and families.

About Lively, Inc.

Lively is a modern Health Savings Account (HSA) platform for employers and individuals. Lively’s user-centric solution creates an intuitive user experience allowing consumers to get the most out of their HSA. Lively HSAs work alongside HSA compatible plans to make healthcare easier for everyone. Lively was started to help consumers optimize their healthcare spending, maximize their savings, and better their livelihood. Lively is headquartered in San Francisco, CA. For more information please visit or follow us on Twitter (@LivelyHSA).


Jennifer Parson


Jennifer Parson