BrightPlan Introduces Revolutionary Financial Wellness Coach

Enterprise Financial Wellness Platform Provides Employees with Transformational New Technology to Achieve Financial Well-being

 Employee Financial Wellness Improves the Top Line and Bottom Line by Maximizing Employee Productivity While Reducing Costs

SAN JOSE, Calif.--()--BrightPlan, the Silicon Valley technology company revolutionizing financial wellness benefits for the Fortune 1000, today launched the BrightPlan Financial Wellness Coach™, a first-of-its-kind digital experience that helps employees achieve financial wellness.

Powered by cognitive computing and AI, the BrightPlan Coach™ creates a personalized financial plan and provides ongoing guidance and actionable next steps for employees. The Coach advises on every major aspect of personal finance: spending analysis, goals-based planning, investing, debt management, estate planning, insurance, and financial education.

The BrightPlan Coach™ also calculates a BrightPlan Financial Wellness Score™. Based on a 500-point system, the Financial Wellness Score continually measures an employee’s progress against their financial plan and also reflects changes in the financial markets. By gamifying the financial wellness process, employees are encouraged to take steps to increase their score and their financial well-being. The patent-pending BrightPlan Financial Wellness Coach™ intelligently suggests next steps and opportunities right in BrightPlan mobile and web app.

Just as revolutionary, BrightPlan calculates an aggregate Financial Wellness Score for an employer. The employer Financial Wellness Score, which uses anonymized employee data, helps identify gaps in the financial wellness of employee groups. With those insights, BrightPlan can help employers offer applicable financial education to employees, promote existing, under-utilized benefits, or recommend new benefits. Today, employers have no true understanding of their employees’ financial wellness nor the increasing financial stress they are under. Research has repeatedly shown that financial stress is the top concern in the workplace.

Financial wellness is a universal need, like quality healthcare and education,” said Marthin De Beer, CEO and Founder of BrightPlan. “Across the country, a lack of financial acumen and access to quality financial advice have caused undue stress for employees and has been a notable drag on corporate performance. The financial services industry has unduly profited from this knowledge gap for decades.

BrightPlan fundamentally changes the equation by maximizing the financial potential of employees and employers,” he said. “BrightPlan’s Financial Wellness Coach and Financial Wellness Score empower employees to understand where they are today and where they need to go. From a strategic perspective, the BrightPlan platform can improve the top line through greater employee productivity, engagement, and loyalty. BrightPlan can also improve the bottom line by reducing turnover, healthcare, and retirement costs.”

A Solution Like No Other

Unlike other financial wellness solutions, BrightPlan is unique from end-to-end:

  • The BrightPlan Coach™ recommends which funds to select and how to invest in an employer’s 401(k) program based on the employee’s financial plan. The Coach also offers goals-based asset allocation recommendations for investment accounts held by an employee at other financial institutions.
  • BrightPlan provides fully automated investment management, providing employees with a low-cost, sophisticated solution to implement their investment plan.
  • The BrightPlan Financial Wellness Score™ is derived from an employee’s individual circumstances, not third-party surveys that provide a static snapshot.
  • BrightPlan is the best of both worlds – a digital coach complemented by a team of financial advisors from Plancorp, a sister firm and a SEC-registered advisor with more than $4 billion in assets under management. The combination of digital advice and human advisors helps employees in all aspects of their financial lives and is a wholly unique approach to financial wellness.
  • BrightPlan is the only digital financial wellness provider certified by CEFEX for fiduciary excellence. BrightPlan delivers independent advice in the employee’s best interest.


Financial wellness is the most important new employee benefit in a generation, and it fundamentally redefines the contract between employers and employees,” De Beer said. “By providing employees access to sophisticated and personalized financial advice, employers are investing in their most valuable asset -- their people.”

For more information about BrightPlan or to schedule a demo, call 408-933-6188 extension 2.

About BrightPlan

BrightPlan LLC is revolutionizing financial wellness programs designed for the Fortune 1000. Led by a team of experienced Silicon Valley executives and technology innovators, BrightPlan’s SaaS-based platform powers growth by increasing profitability and helping employers attract and retain talent. BrightPlan worked closely with Plancorp, a 35-year old Registered Independent Advisor (RIA), to digitize its approach to offer goals-based financial planning, investment advice, automated investing; spending analysis and budgeting tools; and extensive financial education to improve decision-making. Employees also have access to a team of financial advisors from Plancorp. BrightPlan and Plancorp are subsidiaries of Prumentum Group. BrightPlan is the nation's first digital advisor to become certified by the Center for Fiduciary Excellence ( More information is available at


This material is for informational purposes only. It should not be used as investment tax, legal or accounting advice or as a guarantee of a certain level of results. All investing involves risk, including the loss of principal. Past performance does not guarantee future results.

BrightPlan LLC is an SEC-registered investment adviser that only offers digital investment advice. Plancorp LLC is an affiliated SEC-registered investment adviser. Registration does not imply a certain level of skill or training nor does it imply endorsement by the SEC. BrightPlan is a trademark of BrightPlan LLC, Plancorp is a registered trademark of Plancorp LLC, both registered in the U.S. Patent and Trademark Office. Please see BrightPlan’s and Plancorp’s ADV Brochures for more important information.


Greg Berardi, Blue Marlin Partners, 415.239.7826


Greg Berardi, Blue Marlin Partners, 415.239.7826