HUNTINGTON BEACH, Calif.--(BUSINESS WIRE)--ID Supply Co., a company that specializes in design, apparel production, merchandising, and distribution, expanded Good Mythical Morning’s apparel collection with the release of “Apawcalypse” today. The Post-Apawcalypse is a Mythical story wear collection that features apparel and accessories based on a satirical, “dogtopian” tale about humans being replaced by human dog hybrids after an accidental nuclear disaster.
As a complete vertical operation, ID Supply Co. was able to reimagine and execute apparel that fully embodied Good Mythical Morning’s brand. To ensure that the new collection garnered support, ID Supply Co.’s in-house team produced marketing materials, created custom influencer kits and distributed them to past guests of Good Mythical Morning’s YouTube show.
“From the beginning, working with Good Mythical Morning has been a great experience,” stated Brandon Ruddach, founder of ID Supply Co. “Our business always has a creative element to it, but Good Mythical Morning allowed us to execute a new level of creative expression.”
"It has been nothing short of a pleasure working with the ID Supply team from day one. They truly cater to each of their client’s needs to ensure the final product is not only high quality but at a fantastic price,” stated Dana Cariello, manager of E-Commerce at Mythical Entertainment. “Each member of their team is dedicated, professional, and is constantly looking for ways to improve their client’s business."
The “Apawcalypse” collection is now available online and can be found at Mythical.com.
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About ID Supply Co.
ID Supply Co. is comprised of a diverse team of creatives, product developers, and project managers that tackle a wide array of projects from custom hand made products to digital content for brand launches. With a unique combination of experience, ID is a full service creative house that excels in producing meaningful merchandise, while also being able to implement the correct marketing strategy.
Mythical is an entertainment company and lifestyle brand founded by life-long friends Rhett & Link, who began their career creating wildly popular comedic songs, surreal sketches, and low-budget local commercials.
The duo hosts Mythical's flagship comedy talk show, Good Mythical Morning (GMM), which has over 15 million subscribers, 100 million monthly views, and nearly 6 billion lifetime views on YouTube.
Mythical believes in the importance of giving back. and contributes to a variety of charities including children.org, Action Against Hunger, The Humane Society, and many others.