Business Execution Startup Ally Raises $8M Series A Led by Accel

Funding will fuel sales and marketing growth globally, expand the product offering and enhance professional services

Ally Team OKRs (Photo: Business Wire)

SEATTLE--()--Ally, a leading goal setting and execution management software solution, today announces a $8M Series A funding round led by Accel, an early and growth-stage venture capital firm, with participation from Founders Co-op, Vulcan Capital, and Lee Fixel.

Ally helps businesses like Remitly, Slack, T-Mobile, UrbanClap, WellStar Health System, and Armory accelerate their business performance through alignment, agility, transparency, and focus to match the fast-paced needs of their evolving markets. Its product is based on the Objectives and Key Results (OKR) framework, the operating model for running agile businesses popularized by Google and other industry leaders.

“We’re incredibly passionate about helping businesses accelerate growth through strong alignment, transparency and zen-like focus. We’re off to a phenomenal start and are nearly doubling revenue every quarter. With the support of Accel and our existing investors, we will continue to innovate and enable every business to operate better and deliver stronger results,” said Vetri Vellore, Founder & CEO at Ally.

Ally previously raised $3 million in seed funding in January 2019, bringing its total funding to $11 million. Since its launch in 2018, Ally has been adopted by hundreds of companies in 70+ countries.

“We began by using shared documents to align around OKRs at Remitly. When it came time to roll out OKRs to everyone in the company, Ally was by far the best tool we evaluated. OKRs deployed using Ally have helped our teams align around the right goals and have ultimately driven growth. Ally is incredibly simple to use and its integrations with popular applications like Slack ensures that new users engage with it immediately. Ally is on a mission to make goal setting easier and has been a great partner in helping our business to achieve more too,” said Josh Hug, COO of Remitly.

Ally addresses the core challenges businesses face in adopting OKRs successfully. It offers a simple, intuitive interface with embedded OKR best practices and templates that make getting started easy. The solution drives OKR adoption by inserting goals into the daily workstream through seamless integrations with Slack, Jira, Salesforce, Asana, Smartsheet, and many more. Ally partners with its customers to provide OKR coaching and consulting to achieve operational excellence.

“We're excited to partner with Vetri and his team. Ally fits into our objective of supporting innovative products that address core business challenges in a growing, global market. We see more and more businesses focusing on increasing productivity by driving alignment, transparency, and visibility across the organization and Ally helps achieve that,” said Abhinav Chaturvedi, Partner at Accel.

About Ally:

Ally is a strategic goal-setting and execution management software that enables businesses to improve their organizational alignment, agility, focus, and transparency to match the fast-paced needs of their evolving markets. Its OKR solution enables businesses of all sizes to easily adopt OKRs and transform their business. Ally offers 24/7 customer service, training, and consulting services in addition to the core software. The company is headquartered in Seattle, WA and has offices in India. To learn more about Ally, visit us online at

About Accel:

Accel is a leading venture capital firm that invests in people and their companies from the earliest days through all phases of private company growth. Acko, Atlassian, BlackBuck, BlueStone, BookMyShow, Braintree, BrowserStack, Cloudera, Collectabillia, CureFit, DJI, Dropbox, Etsy, Facebook, Flipkart, Freshworks, Housing-PropTiger, Lookout Security, Mitra Biotech, MuSigma, Myntra, Ola, Paxata, Portea, Qualtrics, Samunnati, Slack, Spotify, Supercell, Swiggy, UrbanClap and Vox Media are among the companies the firm has backed over the past 30 years. The firm seeks to understand entrepreneurs as individuals, appreciate their originality and play to their strengths, because greatness doesn't have a stereotype. For more, visit, or

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Jessica Baum


Jessica Baum