The health benefits associated with the keto diet are expected to boost market growth during the forecast period. The health benefits associated with this diet are the most important reasons for the rising demand and consumption of keto diet products. Keto diet products are most often associated with weight loss. Furthermore, a keto diet acts as an essential therapeutic for brain disorders such as epilepsy in children.
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As per Technavio, the rising demand for processed meats and seafoods, will have a positive impact on the keto diet market and contribute to its growth significantly over the forecast period. This research report also analyzes other important trends and market drivers that will affect market growth over 2018-2022.
Global Keto Diet Market: Rising Demand for Processed Meats and Seafoods
Meat and seafood constitute the largest product segment in the global keto diet market. Growing awareness among consumers about the health benefits of processed and cured meat and seafood products has raised demand for this variant significantly since 2010. Processed seafood is also becoming popular since it is convenient and suited to modern-day lifestyles. Rising disposable income in various countries has also led to an increase in demand for sea-food in ready-to-eat packaging formats. Thus, the rising demand for processed food is expected to showcase a positive outlook for the market during the forecast period.
“Apart from the increasing awareness about the health benefits of a keto diet, other factors that are boosting the growth of the market are – an increasing number of new product launches and the increasing influence of online retailing,” says a senior analyst at Technavio.
Global Keto Diet Market: Segmentation Analysis
This market research report segments the global keto diet market by application (keto-based foods and beverages), by product (keto-based meats and seafood, dairy products, alcoholic beverages, and other products) and by region (the Americas, EMEA, and APAC).
The EMEA region held the largest share of the market in 2017, accounting for close to 44% share, followed by the Americas and APAC, respectively. Although APAC held the smallest share of the market, it is expected to witness the maximum increase in its market share over the forecast period, followed by the Americas.
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Some of the key topics covered in the report include:
- Market ecosystem
- Market characteristics
- Market segmentation analysis
- Market definition
- Market size and forecast
Five Forces Analysis
- Regional comparison
- Key leading countries
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
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