AIRPORT CITY, Israel--(BUSINESS WIRE)--The nineties are back in full swing, and while it was a wonderful decade that gave us the internet, boy bands and scrunchies, it gave us the excessive rise in single-use plastics. SodaStream calls, as we bring back our favorite 90’s trends, to leave waste from single-use plastics in our past, for a better future.
To help eliminate single-use plastic waste while honoring the fun and innovation of the decade, SodaStream is unveiling 90 limited edition, transparent and neon sparkling water makers, available at SodaStream.com/Tori for $90. The new machine taps into 90’s nostalgia while taking a modern-day approach to the fight on single-use plastic waste, as every family with a reusable SodaStream bottle saves thousands of disposable plastic bottles.
“We saw the 90’s style taking over and wanted to celebrate this cool decade but also remind people that not all trends should make a comeback, let’s leave single-use plastics waste in our past,” said Matti Yahav, Chief Marketing Officer for SodaStream International.
Icon of the 90’s, Tori Spelling, is collaborating with SodaStream to help spread the message.
“Some of my favorite memories, trends and inspiration comes from the 90’s,” said Tori Spelling “I’m thrilled to have partnered up with SodaStream to create this stylish 90's inspired product with the higher purpose of raising awareness to the issue of single-use plastics waste.”
In addition to its earth-friendly features, SodaStream is also a great tool for staying hydrated in the summer. In fact, SodaStream users drink 43% more water than non-users and the benefits don’t end there. SodaStream eliminates the need for trips to the grocery store for sparkling beverages. Putting an end to lugging home cases of plastic bottles, SodaStream turns flat water into sparkling water in seconds from the convenience of your home.
SodaStream, part of PepsiCo, is the world’s leader in at-home sparkling beverage preparation. SodaStream enables consumers to enjoy endless good bubbles at home, without hassle, and help save the planet. Sodastream bubbles are better for the consumer - healthy, easy to make, light to carry - and better for the planet - replacing thousands of single use plastic bottles with one reusable SodaStream bottle. Products are available at more than 80,000 retail stores across 46 countries. To learn more about SodaStream visit www.SodaStream.com and follow SodaStream on Facebook, Twitter, Pinterest, Instagram and YouTube.