MIAMI--(BUSINESS WIRE)--MONAT Gratitude, the philanthropic movement behind MONAT® Global (MONAT), had fun dunking executives to raise donations for a great cause. Lotus House, a local non-profit committed to ending child and family homelessness, will be able to provide summer programming including camp fees, field trips and parties for children at the shelter thanks to the $8,000 donation. MONAT Gratitude and Lotus House have been allies in advocacy for homeless women and children since 2017.
In addition to games and activities at MONAT’s annual company family picnic, a dunk tank was set up where executives cheerfully volunteered and took turns on the collapsing seat to help raise funds for the local organization. Donations were raised through the sale of tickets to employees and their families who wanted their chance to throw balls at the target and dunk the executive of their choice. A total of eight executives were “dunked” for a great cause. Each of those executives, together with MONAT’s CEO and Chairman, added significant personal donations which allowed the Company to make the $8,000 donation to Lotus House.
“We were happy to raise funds for summer activities for the kids at Lotus House. Everyone had a wonderful time at the picnic and the dunk tank was great fun for us. But most of all we were thankful to be able to raise donations benefitting a terrific cause,” said Lu Urdaneta, Founder, MONAT Gratitude. “No matter what we do as a company, we always make sure to give back so that others’ lives are enriched.”
Lotus House is an organization dedicated to improving the lives of homeless women, youth and children. They provide sanctuary, support, education, tools and resources that empower them to heal, learn, grow and blossom into who they are truly meant to be. Integrated into the fabric of the Lotus House community is Lotus Village, a mixed-use “village” with a holistic neighborhood health clinic, children’s daycare and wellness center and state-of-the-art shelter facilities.
About MONAT Gratitude
MONAT Gratitude has been an integral piece of the MONAT company culture since its inception in 2014. This movement has grown from the Urdaneta family’s commitment to instilling gratitude as a core company value. MONAT Gratitude partners with innovative nonprofit organizations in its local communities that support efforts under its three pillars: Families, Children and Education. As a movement, MONAT Gratitude believes in the power of creating conversations and inspiring a greater network to take action. Due to the passion of our MONAT Market Partners and commitment to making gratitude a part of our business, what started as a series of grassroots volunteering efforts in Miami has spread across the U.S., Canada and the U.K. https://monatgratitude.com/
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About MONAT Global
MONAT Global is a wholly owned subsidiary of Alcora Corporation, whose holdings include L’EUDINE Global, an established Direct Selling company specializing in premium beauty and wellness products throughout the U.S. and Latin America, and B&R Products, Inc., their research, development and manufacturing Laboratory subsidiary. All three companies are headquartered in and around Miami, Florida. MONAT was founded in 2014 to enter the multi-billion-dollar haircare market and provides ground-breaking opportunities through a novel Social Marketing approach to Direct Sales. The company offers a unique and exciting business model and one of the most generous compensation plans in the U.S., Canadian and U.K. markets.
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