COLUMBUS, Ohio--(BUSINESS WIRE)--CBCInnovis, a leading provider of mortgage credit and data validation services to the mortgage lending industry, will join forces with Factual Data as part of a brand unification announced today. Affiliates since the 2015 acquisition of Factual Data, the combined organization will carry the Factual Data brand name.
“This unified organization will allow us to focus our efforts on growing a singular, stronger market leading credit reporting agency backed by best-in-class customer service and technology,” said Chief Operating Officer Ken Viviano.
Both CBCInnovis and Factual Data – a trusted provider of credit, risk mitigation, flood, and verification services to the mortgage industry – are credit reporting agencies operating as part of the same family of businesses. Brands also include industry-leading DataVerify, which offers a single-source platform for data verification, fraud prevention, and compliance assistance.
Under the combined Factual Data brand, Viviano will head the company’s mortgage-related businesses while Factual Data President Jay Giesen will focus on business development through a combined sales organization.
“A single brand provides us the greatest ability to focus and respond rapidly for our customers in this quickly transforming industry,” Giesen said. “There is significant momentum around digital mortgage, consumer and customer experience, automation, and workflow efficiencies. It is important for Factual Data to remain agile and innovative for us to serve our customers in a rapidly evolving marketplace.”
Viviano and Giesen said the branding change will occur over the coming months.
About Factual Data
Factual Data is a trusted provider of credit, risk mitigation, flood, and verification services to the mortgage industry. Leveraging innovative technology and deep industry experience, Factual Data simplifies the mortgage lending process for its customers and their borrowers. For information, please call (800) 275-3389 or visit factualdata.com.