Sephora Goes Big for Year Two of SEPHORiA

More brands, more experiences, more beauty services & more fun!

SAN FRANCISCO--()--Today, Sephora announced that its hit beauty experience, SEPHORiA: House of Beauty, will return to Los Angeles this September. Back by popular demand, this interactive event will take place at The Shrine Auditorium and Expo Hall on September 7-8, 2019. The beauty event will be twice as big, with more access to new products, brand founders, lifestyle experts and influencers, giving attendees even more opportunity to play, shop and learn in a social media House of Beauty, created especially for them.

“Our first-ever SEPHORiA was met with incredible enthusiasm that really underscored how meaningful these real-life moments of connection are for our clients,” said Deborah Yeh, CMO, Sephora. “This year, we’re giving attendees even more access to what they love – new and exclusive products, personalized experiences, facetime with their favorite beauty experts. The experience is bigger than ever, but still with the commitment to creating community, fostering 1:1 connection, and welcoming and celebrating the uniqueness of every attendee who joins us. This is the great Sephora meet-up.”

Sephora also announced that, this year, it will host a SEPHORiA Masterclass Tour, enabling Sephora Rouge members in Houston and San Francisco access to classes by Tatcha’s Vicky Tsai and Fenty Beauty’s Global Makeup Artist, Hector Espinal.

Beginning July 10th, beauty lovers can purchase tickets at, where information about the event can be found. More than 60 beauty brands will be on site – participating in product showcase and photo moments, Masterclass sessions, Meet & Greets and more!

EXCLUSIVE PRODUCT LAUNCHES: New, exclusive product previews from:

- Beautyblender

- Benefit

- Briogeo

- Charlotte Tilbury

- Drybar

- Farmacy

- Fenty

- Gucci

- Melt Cosmetics

- Natasha Denona

- Ouai

- Too Faced

- Urban Decay and more!

BEAUTY SECRET SESSIONS: 14 Masterclasses will be held throughout the weekend, where intimate groups can learn coveted brand tips & tricks from the following beauty experts:

- Angel Merino, Artist Couture

- Alli Webb, Drybar

- Sarah Lee & Christine Chang, Glow Recipe

- Kristie Streicher, Hourglass

- Cindy Capobianco, Lord Jones

- NikkieTutorials, Marc Jacobs Beauty

- Amanda Chantal Bacon, Moon Juice

- Natasha Denona, Natasha Denona

- Patrick Ta, PATRICK TA

- Sephora Collection x Girl Boss

- Vicky Tsai, Tatcha and more!

FAN FACE TIME: Event go-ers can attend meet & greets with their favorite beauty influencers and celebrities:

- Rea Ann Silva, beautyblender

- Christen Dominique, Dominique Cosmetics

- Hayley Williams & Brian O’Connor, Good Dye Young

- Annie Lawless, Lawless Beauty

- Manny Gutierrez (@MannyMUA733), Lunar Beauty

- Dana Bomar & Lora Arellano, Melt Cosmetics

- Taylor Frankel, Nudestix

- Jeffrey English, Myiesha Sewell & David Razzano, Sephora

- Marianna Hewitt & Lauren Gores Ireland, Summer Fridays

- Jerrod Blandino, Too Faced and more!

DIRECT ACCESS TO THE HOTTEST BEAUTY BRANDS: In addition to above, attendees can stop by more than 60 brand activations to test and try products, chat with brand representatives and snap some fun photos:

- Amika

- Atelier Cologne


- Bite Beauty

- CLEAN Reserve

- Devacurl

- Dr. Dennis Gross Skincare

- Drunk Elephant

- Dyson

- Fresh

- Herbivore

- Huda Beauty


- Ilia


- Kosas

- La Mer

- Laneige

- Laura Mercier

- Living Proof

- Maison Margiela REPLICA


- Milk Makeup


- Pat Mcgrath Labs


- Sephora Collection

- Sol De Janiero

- tarte

- The Inkey List

- Tom Ford Beauty

- Youth to the People

- YSL and more!

Access to SEPHORiA will be available via two ticket tiers; General Admission for $80 per ticket and VIP for $350 per ticket. The event will be broken into four ticketed sessions; 10AM-2PM and 4PM-8PM on Saturday and Sunday. The full range of perks by tier can be found via the SEPHORiA site and app. VIP ticket holders will also have access to a special lounge experience onsite hosted by the Sephora Credit Card Program.

To learn more about SEPHORiA, please visit or follow @Sephora and #Sephoria on social media.

About Sephora Americas Since its debut in North America 20 years ago, Sephora has been a leader in global prestige omni-retail, inspiring clients to explore a universe of beauty and wellness, while creating the world’s most loved beauty community. With an unbiased approach to experiential retail through its expertise, innovation and entrepreneurial spirit, Sephora invites clients to touch and try 25,000 products from 400 carefully curated brands, enjoy personalized services at the Beauty Studio aided by digital innovations, and engage with expertly trained beauty advisors in more than 500 stores across the Americas, as well as over 660 locations inside JCPenney. Clients can also experience Sephora online and through mobile apps, and access the free-to-join Beauty Insider program that offers unique rewards and experiences across three spending tiers. For more information, visit: and @Sephora on social media.


DeVries Global –
Jamie Bracci

Release Summary




DeVries Global –
Jamie Bracci