SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Excelerant Consulting (www.excelerantconsulting.com) today announced Excel Advisor™, a newly scaled, value-priced level of sales and marketing expertise for providers of healthcare products and services seeking to expand market share and increase revenues.
“Understanding how to sell your products into the complex healthcare market is critical for organizations of all sizes and across all categories,” said Frank Ripullo, Excelerant Co-Founder & Managing Partner. “We can help organizations who want to learn more about product differentiation, value analysis, pricing, the RFI/RFP protocol, supply chain, even marketing and sales strategies.”
Additionally, Excelerant can help organizations navigate the very complex world of Group Purchasing Organizations (GPO), Integrated Delivery Networks (IDN) and Regional Purchasing Coalitions (RPC). “This can be a very costly, daunting task if you don’t do it properly,” Ripullo said.
Excelerant’s primary service offering – end-to-end portfolio solutions, including strategic planning and execution, sales force development and optimization, and contract negotiation – is retainer-based. Excel Advisor, the scaled, second-tier offering, includes a limited number of monthly hours for telephone-based consultation to help medical device manufacturers better understand the healthcare sales landscape and to plan a successful product launch.
“Answers to your most critical questions are just a phone call away,” said Nancy Kailas, Co-Founder & Managing Partner with Ripullo. “We understand the reality of limited resources and we want to help you find your quickest route to profitability and growth at an affordable rate.”
With extensive experience across all healthcare verticals, the Excelerant team of consultants can help providers determine whether or not their product or service is appropriately differentiated; identify the proper sales channels; target the right GPOs, IDNs and RPCs; and advise on how best to get their product sold.
“A few hours on the phone can help you avoid some costly pitfalls and obstacles. It’s critically important to get it right the first time so you don’t waste time, energy and resources,” Ripullo said. “After engaging in our tiered advisory service, you’ll have a better understanding of how the market works, how to build your plan, and what it takes to get to ‘yes’ quickly. Ideally, we want to help position a company so it’s the principal player in its particular category with the greatest possible upside.”
Kailas stresses the importance of identifying the optimum route to market. “Oftentimes, people don’t realize there are alternatives,” she said. “Excel Advisor helps identify those options and recommends the one that we believe will be the best fit for your product and your organization.”
Ripullo and Kailas each had previously founded successful healthcare consulting firms before merging talents and co-founding Excelerant, an even more robust consultancy.
Excelerant team members each have more than 25 years’ experience and the company has a growing network of more than 1,500 independent healthcare sales professionals assisting clients in putting together an outsourced field-sales organization.
“Since our goal is to be the partner that helps companies get their products into the right market in the quickest, most efficient manner possible, with Excel Advisor, our clients now have access to some of the most important information and answers they need as they establish a foothold in the market at a rate they can afford,” Ripullo said. “Then as sales accelerate and profitability increases, we hope to continue as your trusted, ‘go-to’ advisor with our broader portfolio of services focused on execution and driving sales results.”
Excelerant Consulting, LLC, based in Scottsdale, AZ, offers two tiers of expert healthcare industry consulting services:
- A retainer-based, full portfolio of end-to-end solutions, including Healthcare System Contract Negotiation, Strategic Planning & Execution, and Sales Force Development & Optimization
- Excel Advisor™, a scaled, value-priced healthcare consulting service billed by the hour
The privately held company has longstanding relationships within every major Group Purchasing Organization, Integrated Delivery Network and Regional Purchasing Coalition and prides itself on expertly leading clients through today’s rapidly changing, increasingly complex healthcare environment.