LOS ANGELES--(BUSINESS WIRE)--CreatorIQ today announced the company has raised $12 million to accelerate growth for its Enterprise Creator Cloud, the software platform that enables AI-powered creator discovery, streamlines end-to-end workflow, ensures brand safety, and drives meaningful measurement for the influencer marketing industry. The Series B round was led by software-focused growth equity firm TVC Capital, with additional investments by Affinity Group, a firm founded in partnership with TPG Growth and Evolution Media, and Unilever Ventures.
“The most impactful brand stories no longer come directly from brands. They are told in collaboration with passionate advocates who are helping build culturally relevant companies by delivering these stories to the world,” said Igor Vaks, Founder & CEO, CreatorIQ. “We see organizations of all sizes embracing new ways of building relationships with their customers, and brand advocacy has proven to be a competitive advantage. Brands are turning to influencer marketing because it drives results, but only enterprise-grade technologies can help them succeed at scale alongside older and more mature marketing channels.”
CreatorIQ’s software platform is built specifically for the enterprise, with proprietary data products for fraud detection, global creator payment and paid media solutions, and security standards to meet the needs of Fortune 500 companies and their agencies. CreatorIQ tracks 99% of all creators globally, with clients using the platform to run tens of thousands of campaigns for over 2,000 brands, while leveraging unique measurement insights that drive real business outcomes.
“The entire digital advertising ecosystem understands the important role creators are playing in advertising and brand building; the industry needs forward-thinking companies to address issues like data transparency and fraud,” said Vasiliki Petrou, Executive Vice President and Group CEO at Unilever Prestige. “CreatorIQ is proactively developing solutions that empower Unilever to continue to set global measurement standards for the influencer marketing industry. Their platform enhances the quality and integrity of our brands’ campaigns by safeguarding against follower fraud and brand safety issues.”
CreatorIQ is advancing data-driven insights by developing a proprietary algorithm to uncover the authenticity of a creator's audience and address the follower fraud epidemic, which is a growing problem for the entire influencer marketing industry. And with creators often claiming unfathomable followings, CreatorIQ developed a deduplication methodology for finding true reach. [For more information on case studies]
CreatorIQ is the global system of record for managing and optimizing creator-driven campaigns at scale. Powerful enough for the world’s biggest enterprises and nimble enough for its most innovative, CreatorIQ’s Enterprise Creator Cloud enables intelligent creator discovery, streamlines end-to-end workflow, ensures brand safety, and drives meaningful measurement. Airbnb, CVS, Dell, Disney, Mattel, Ralph Lauren, Salesforce, and Unilever utilize its platform to drive real business results across their storytelling ecosystems. CreatorIQ is headquartered in Los Angeles with offices in New York, Chicago, and London. For more information, visit https://creatoriq.com/.
About TVC Capital
TVC Capital is a San Diego-based growth equity firm with $400 million under management. TVC is focused on investments in and acquisitions of mission-critical software firms. TVC targets a wide spectrum of software sectors and industry verticals that are poised for growth and consolidation. The TVC team is led by operating executives with more than 80 years of experience growing technology companies into market leaders. Current and past investments include Perspectium, Celigo, BitTitan, Limeade, LiquidPlanner, Mercent Digital Map Products, SmartAction, Accordent Technologies, Docupace, MediaPlatform, Levels Beyond (Reach Engine), Del Mar DataTrac, Centage and ReverseVision. For more information, visit http://www.tvccapital.com.
About Unilever Ventures
Unilever Ventures is the venture capital and private equity arm of Unilever. They invest in early stage, promising companies, accelerating growth by providing access to Unilever's global ecosystem, assets and expertise. The fund looks to invest in tomorrow's world-beaters in Digital Transformation, Personal Care, and eCommerce. For further information, please visit: www.unileverventures.com.