NEW YORK--(BUSINESS WIRE)--BioCatch, the global leader in AI-driven behavioral biometrics, today announced that Bill Sytsma has joined the company as Chief Revenue Officer. Sytsma will be responsible for leading the company’s global sales and professional services team and delivering on an ambitious plan for growth.
Sytsma brings more than 20 years of experience in the software and security industry to his new role. Most recently, he served as Vice President of Americas Sales, Financial Services at ThreatMetrix. Over his six-year tenure there, he established the company’s financial services vertical, then assumed responsibility for its Americas sales organization. Earlier, Sytsma had been Head of Global Sales for the Software Group at Emulex, a provider of connectivity, monitoring and management solutions for high-performance networks. He also held senior sales roles at software companies including iPass, Aveksa, Lumigent Technologies and EMC.
“Our industry-leading behavioral biometrics solution protects banks and other financial institutions, their clients and their assets, from online fraud,” said Howard Edelstein, Chairman & CEO of BioCatch. “As we accelerate our plans for growth, Bill is the ideal person to lead the effort. He has vast experience as well as a proven ability to scale global sales efforts, secure new client relationships and drive revenue, exactly what is needed to enhance the results generated by our seasoned and talented team to date.“
The addition of Sytsma rounds out the BioCatch management team. Last year, Gadi Mazor was named COO and Paul Mattison was named CFO. With these recent additions, BioCatch has a talented and experienced management team committed to continuing to scale and grow its business.
BioCatch already counts among its clients four of the top five U.K. banks, two of the top five Brazilian banks and a top three U.S. bank, supporting a full range of use cases including identity proofing, user authentication, preventing account takeover fraud and detecting vishing scams. Running continuously throughout the online session while invisible to the user, BioCatch’s technology allows for secure and seamless online experiences that traditional authentication solutions are not equipped to provide.
“I am very excited to be joining BioCatch,” Sytsma said. “With a great team of people, its patented AI-driven technology, and superb data scientists, BioCatch is extremely well-positioned to help define next generation digital identity and continue its strong growth.”
BioCatch is a digital identity company that delivers AI-driven behavioral biometrics, analyzing human-device interactions to protect users and data. Banks and other enterprises use BioCatch to significantly reduce online fraud and better manage online identity verification, without compromising the user experience. With an unparalleled patent portfolio and deployments at major financial institutions and global enterprises around the world that cover 90 million users to date, BioCatch has established itself as the industry leader. For more information, please visit www.biocatch.com.