CRANBURY, N.J.--(BUSINESS WIRE)--Drug Topics®, a leading multimedia resource that has served the pharmacy field for over 160 years, is the most-read pharmacy journal among total pharmacists, according the 2019 KANTAR Pharmacy Readership study.1
“We are honored that Drug Topics® has returned as the No. 1 resource in multiple categories among pharmacists,” said Tom Ehardt, president of MultiMedia Healthcare, LLC. “This achievement demonstrates a true team effort.”
In addition to the No. 1 ranking among the total sample studied, Drug Topics®, which circulates to more than 150,000 retail and health-system pharmacists, also ranked first in average issue readers among total independent, chain and health system pharmacist.2 Additionally, Drug Topics® ranked No.1, in average page exposures among total chain and total retail. 3-4
The annual KANTAR Readership Study encompasses readership habits of thousands of pharmacists and pharmacy professionals, working in the areas of chain, independent retail pharmacies and health-system pharmacies. The study also measures the habits of individuals in key positions in pharmacy benefit management companies and managed care organizations. The results of the survey are based on the study completed January through May 2019.
For more information, visit https://www.drugtopics.com/.
About Drug Topics®
Since 1857, Drug Topics® has been reporting on issues related to retail, community and health systems pharmacists. Drug Topics® serves as a multimedia platform and is the go-to digital resource for the rapidly evolving field of pharmacy. Drug Topics® is part of MultiMedia Healthcare, LLC.
1. Source: Kantar, 2019 Pharmacy Readership Study, Table 101
2. Source: Kantar, 2019 Pharmacy Readership Study, Table 102
3. Source: Kantar, 2019 Pharmacy Readership Study, Table 105 FT Total Retail – Full Time
4. Source: Kantar, 2019 Pharmacy Readership Study, Table 111 FT Total Chain – Full Time